SEO Term: White Hat SEO
White hat SEO is the most effective and efficient way to improve page ranking in a SERP (Search Engine Results Page). White hat SEO generally involves “Google-friendly” techniques and methods that can increase your chances on being discovered online. Businesses can build the integrity of their site by practicing white hat SEO.
White hat SEO should include techniques such as creating quality and unique content for visitors as well as building and sharing links that will help the audience understand and connect with the content of the site. These techniques are enforced by all search engines especially by Google rules and guidelines, and websites could be rewarded by practicing these techniques.