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The team at Studio Culture have worked with The Story Boxes as well as Ross Thompson and the team at One Punch Can Kill Australia (OPCKA) to launch a campaign that helps prevent unnecessary violence by reaching out to Australia’s youth.

Beginning the campaign with a graphic schoolyard fight video, our goal is to work alongside OPCKA to reach out to Australia’s teens through social media. Our message is simple: it all starts here. What may seem like a simple schoolyard fight can can have serious consequences not just in the present moment, but in the future also.

In addition to working with our agency to deliver our social media and the One Punch Can Kill “it starts here” YouTube video campaign, OPCKA plans to implement further initiatives such as school presentations, and collaborating with organisations and projects such as Slammed.

Watch the One Punch Can Kill video:

Read more about the One Punch Can Kill video campaign on ABC News Australia.

The team at Studio Culture is very passionate about One Punch Can Kill Australia and are proactive in the fight against unnecessary violence. If you would like to find out more about One Punch Can Kill or Australia or get involved, visit the official One Punch Can Kill Australia website here.