What’s Next For Digital Marketing?

Everything digital – from social media to the technology we access it on – is constantly changing at a rapid rate and it can sometimes be hard to keep up.

We’ve had a look at what could be next in the timeline of digital marketing to help you strategise for the upcoming year.

Consumer Control
We’re going to see an even bigger increase in consumers being able to choose exactly what products and services they want and how they want to receive them. This means you have to stand out from the crowd and know your customer’s values. Brand awareness doesn’t necessarily equate to purchase intention; brand perception needs to match consumer needs first and foremost. Research your audience, know what they want, and let them know that you’ve got it on offer.

Back To Basics
We already have so much clutter online and we’re going to need to take a step back to reevaluate. Targeting audiences, researching new audiences, looking at what works and what doesn’t, and readjusting digital strategies should be the main focus.

Mobile Commerce and Digital In-Store Shopping
It’s been said that mobile commerce is going to grow by 55% in upcoming years. This is faster than any other form of retail, and on top of this it’s been estimated that by 2017, 70% of the Australian population will be actively using smartphones. Wearable technology is slowly starting to make an appearance too so there’s no doubt online sales will be boosted through products like Google Glass. Digital in-store shopping has started in South Korea and is expanding to public transport, where most smartphone users access the internet. Ensuring your business has a strong mobile presence will be essential over the next few years.

Companies With A Difference Will Stand Out
Innovative companies who use digital marketing with a difference will significantly move ahead, leaving the rest behind. If you are looking into improving your company’s web presence, contact us at Studio Culture for website and digital marketing solutions.

Joe Fox is Studio Culture’s Business and Development Director.

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