Was it Worth it? A G20 Recap

So we know what happened as the G20 kicked off, but what about after the fact? A quick recap: this year’s G20 summit was hosted right here in Brisbane, 20 countries, 6 guest countries, 6,000 police, 600 volunteers, 1,500 security specialists, a long weekend, and 400 million Aussie dollars later.

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(via 9News)

Post-G20, the Brisbane Action Plan has been mapped out with a goal of implementing 800 reforms that aim to increase global growth by 2.1%. We also got out of it some koala pictures, a triple handshake, and some interesting quotes from Tony Abbott.

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(via ABC)

But in all seriousness, what did the G20 really bring to Brisbane, from traditional tourism and digital marketing standpoints?

International media – hit or miss?

Sure, we’ve had constant G20 coverage in Brisbane and it’s all anyone seems to be talking about. But overseas this hasn’t exactly been the case. In the LA Times, the article “Australia left to cringe once again at a leader’s awkward moment” says “For Australians it’s not so bad — most of the time — to be so far away, so overlooked, so seemingly insignificant as to almost never factor in major international news. The lifestyle makes up for it.

But occasionally, there’s an awkward, pimply youth moment so embarrassing that it does sting. Like when 19 of the world’s most important leaders visit for a global summit and Prime Minister Tony Abbott opens their retreat Saturday with a whinge (Aussie for whine) about his doomed efforts to get his fellow Australians to pay $7 to see a doctor.

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And then he throws in a boast that his government repealed the country’s carbon tax, standing out among Western nations as the one willing to reverse progress on global warming — just days after the United States and China reached a landmark climate change deal.” YIKES.

NY Times barely mentioned the G20 and Brisbane itself when talking about Russia and Obama, while The Sun UK referred to the summit as “selfie summit” in an article only available to Sun subscribers. News searches of the G20 all report back Australian articles, it’s hard to find a mention of it in foreign press.

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Last week we had a look at how much “Brisbane” had been searched recently due to the G20 (not much) and this week it has sadly stayed the same. Most articles and searches relating to Brisbane have been about this weekend’s heat wave rather than political activities.

Social media and another viral video

Local social media has had a blast over the G20 weekend – both serious and funny. Here are some of our favourites from Twitter as well as some image highlights.

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And how could we forget another viral video – this time the police who “accepted the Nutbush challenge” in the middle of the Brisbane CBD.

Did it put Brisbane on the map?

So far, not so much. But it’s too early to judge how it will affect tourism and the overall economy for Brisbane. It certainly caused a lot of stir and hype locally, which is never a bad thing. Plus we had fun analysing tweets and articles, with the bonus of a long weekend (be sure to read our previous G20 post)!

The next country to host the G20 is Turkey in 2015, followed by China in 2016.

What are your predictions for future G20 summits, and how do you think we fared hosting in Brisbane? Let us know in the comments below!

Joe Fox is Studio Culture’s Business and Development Director.

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