It’s been predicted that by the end of the year, mobile web usage will surpass desktop web usage. For businesses, this is a clear motive for mobile design and mobile-friendly marketing to be stronger than ever. Don’t have a mobile strategy yet? These 10 facts might change your mind.
- 53% of millennials would rather lose their sense of smell than their phones
- 77% of people are willing to opt-in to texts to receive coupons or deals
- Half of B2B businesses sell through mobile
- 91% of adults keep their mobile phones within reach at all times
- 1 in 5 Facebook users are mobile-only
- 9 out of 10 mobile searches lead to action or purchase intention
- Mobile phone users pick up their smartphones over 100 times a day
- There are 5x as many mobile phones in the world than computers
- On average, people spend 3.3 hours per day on their smartphones
- The world has more mobile phones than toothbrushes
The world is a mobile place! Take advantage of this fact and target your audience through mobile marketing. For any social media, marketing, or mobile web help, contact us at Studio Culture today.
Joe Fox is Studio Culture’s Business and Development Director.