Monthly Archives: February 2018

What’s New in Digital? Google Image Search Changes and Snapchat Snaps Back

Copyright complaints have taken their toll on the trusty Google image search, with the search giant removing features in an effort to placate web publishers. Elsewhere Snapchat and Instagram have tweaked their offerings to regain lost users, while AMP integration stats show that users are demanding faster mobile pages.   Google Image Search Altered to […]

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The Latest in Digital Evolution – Google Draws Inspiration from Instagram for AMP Stories

We said in December that the mobile-first index would finally land in 2018, and it appears that forward-thinking digital companies are targeting mobile search improvements in a major way. Google’s AMP Stories will deliver breaking news and content in an interactive visual format. Elsewhere, Google Chrome has introduced in-built ad blocking software while Facebook is […]

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Boost Your Holiday Sales with These 5 Easter Marketing Ideas

Hot cross buns and chocolate eggs are filling the shelves at your local supermarket, so that must mean that Easter is approaching. While Easter isn’t for everyone, businesses can effectively capitalise on the holiday cheer with a few simple measures. These 5 Easter marketing ideas can help drive sales and showcase the personality of your […]

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This Week in Social: Audio Blogs, Snapchat Lenses and Carousel Ads

The latest social media and digital improvements have revolved around personalisation, and this week’s offerings are no different. Snapchat and Instagram continue to promote customisation on their respective platforms, while Amazon have launched a plugin that make audio blogs a possibility. We go over the finer points of these and other changes to explain how […]

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Google Search Console Update: How Marketers Can Take Advantage

Google Search Console has undergone a major overhaul. The free platform for website indexing has long been popular with webmasters, and this updated version boasts improved metrics and data options. We take you through the changes to Google Search Console, and explain how marketers can use the new platform to optimise visibility and boost SEO […]

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