Posts By: Brendan Golingan

The Latest in Digital: Controversial Google Ads Update, Facebook Canvas Now Instant Experiences & Links in Facebook Stories

This week, Facebook and Google Ads have seen some big changes. Google Ads has released a controversial new update, and Facebook has renamed Facebook Canvas to Instant Experiences AND announced the ability to share links in stories. Find out more:     Keywords with Same Meaning Included in Google Ads’ Exact Match Targeting Google Ads […]

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Google Speed Update Rolling out to All Users

After 6 months of preparation, Google’s Speed Update is now rolling out to all users. This change will only affect the mobile search rankings of the slowest websites on the internet. Google’s original announcement said that this update will “only affect a small percentage of queries.” However, they have since updated this to state “all […]

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Why the Amazon GST Changes Represent a Win for Local Retailers

An Amazon GST change is set to be imposed, and the online retail giant is responding by blocking Australian access to its US platform. As of July 1 2018, overseas retailers will be required to collect GST on all purchases under $1000 made by Australian consumers. While the move has been projected to generate hundreds […]

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The Latest AdWords Updates – Google Launches New Interface and Improves Analysis

Google’s popular pay-per-click advertising service is going through changes. The search giant is constantly searching for ways to streamline their service, and the recent launch of a new interface allows users to focus on the most important metrics without unnecessary distraction. We have detailed the latest AdWords updates and improvements, as well as outlined the […]

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5 Tips for Managing Marketing Spend in the New Financial Year

The 2018/19 financial year is fast approaching. For young businesses and start-ups, July 1 represents a clean slate with regard to marketing spend and promotional strategies. Not everything works the way we’d like when it comes to promoting a business. Persevering with an unsuccessful tactic can leave an unnecessary hole in your marketing budget and […]

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The Latest in Social – Google Posts and Messenger Updated, plus New Instagram Features

The newest digital updates are all about simplicity and immediacy – be it new Instagram features or front-page Google search changes, the major platforms are thinking about effortless functionality. This week we look at Google, who have updated their Knowledge Panel for musicians, as well as Instagram’s projected changes and the new Messenger platform that […]

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The Latest in Digital Evolution – Google Draws Inspiration from Instagram for AMP Stories

We said in December that the mobile-first index would finally land in 2018, and it appears that forward-thinking digital companies are targeting mobile search improvements in a major way. Google’s AMP Stories will deliver breaking news and content in an interactive visual format. Elsewhere, Google Chrome has introduced in-built ad blocking software while Facebook is […]

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SEO Developments We Expect to See in 2018 – Part Two

Last week we spoke about how we think that link building, snippets, visual content and user experience will shape the SEO landscape in 2018. This week we will delve a little deeper into SEO evolution by looking at the ever-growing importance of mobile, page speeds and results page personalisation. Mobile Voice Search Tactics Become a […]

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SEO Developments We Expect to See in 2018 – Part One

2018 SEO

As we near the end of 2017, we’ve started thinking about what will be in store for SEO in 2018. Here are 4 trends that we’ll be keeping an eye on to make sure we remain competitive in the new year (and long after that!): Link Building Will Emphasise Quality In 2018, we think it’s […]

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SEO for Amazon – Creating Keywords That Yield Better Results

SEO for Amazon

Amazon can be a goldmine for clever marketers, but there are an abundance of people looking to make a dollar on the online shopping platform. In order to stand apart from the hordes, it is important you deploy keywords thoroughly and effectively to target your products. There are a different set of parameters for driving […]

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