Posts By: David Bobis

What Does the Future of Smartphones Mean for Marketing?

mobile marketing

The iPhone X launched to the delight of Apple lovers on November 3, with some fans having queued for days to be the first to get their hands on the flagship model. Equipped with facial recognition technology, a 5.8 inch OLED display and a hefty price-tag, the X is sure to divide opinion and break […]

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Data-Driven Blog Posts – 5 Crucial Steps for Better Engagement

data driven blog posts

Blogging is an imprecise science. You might find that your reader engagement and social shares vary greatly from post-to-post, and these figures don’t always reflect the quality of the work you’re producing. For bloggers looking for a new content strategy that can increase click-through rates and drive sales, it might be time to consider data-driven […]

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3 Biggest Viral Products so Far in 2017

We tend to think of innovators as savvy intellectuals committed to being at the forefront of technology. While this is usually true, one must account for viral products that aren’t particularly innovative, but are instead popularised by vloggers and social media influencers. This phenomenon has been termed digital disruption, and creates a division between adopters […]

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Influencer marketing – idiotic trend or effective AF?

One of the most resurgent trends in contemporary marketing is what we call influencer marketing. It’s been around forever – think of every celebrity endorsement you’ve ever seen. It’s one of those things that’s ebbed and flowed in popularity, constantly going in and out of fashion. Today we’re exploring how to utilise influencers in your […]

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10 Years of Australia Day Marketing Lamb-paigns: Where Are We Now?

Australia Day Lamb

“At the end of the day, Australia Day is about a bunch of people coming together around a barbeque, over some lamb, taking a deep breath, and treating people the way you’d like to be treated.” – Sam Kekovich If Australia’s most renowned Lambassador is right, Australia Day itself has almost nothing to do with […]

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Weird, Funny and WTF Google Searches of 2016

obama google search

Happy New Year everyone. Ever wonder what people are searching for on Google? As part of our 2016 wrap up, we brainstormed hundreds of strange, weird and WTF-type keywords and used Google’s Keyword Planner to find out, on average, how many times these terms were searched every month. For the purpose of this blog post, […]

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Marketing your brand: Donald Trump-style

Along with pretty much the rest of the whole world, we here at Studio Culture are currently trying to piece together exactly WTF happened in the US election. Come January, Donald Trump’s going to be 45th President of the United States. Look at that picture of him holding up a figurine of himself, and think […]

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5 digital marketing updates you need to know

Social media illustrations

Businesses are currently dealing in an extremely competitive arena. The Internet has made life easier in bountiful ways, but it also drives competition and necessitates high-quality content. New digital marketing trends and ideas refresh and reinvent themselves more often than your own personal feed. As a result, it is important for businesses to stay as […]

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#Rio2016 Olympics: 5 social media accounts to follow

While many Olympians have said they’re going to disengage from social media until after they’ve finished competing because it’s too much of a “distraction” (what?), plenty will be posting regularly. Most of the competitors in this year’s Olympics are millennials, so you know what that means. They’re not going to let us miss out on […]

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Merry Christmas, everybody

Digital marketing Christmas - seo social media web design

The team at Studio Culture would like to wish you all a very Merry Christmas and a Happy 2016. We had an amazing year this year and look forward to an even more exciting year ahead. This year represented a significant growth stage in our company: we moved to a bigger office, our directors were […]

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