Posts By: David Bobis

The Netflix Business Model – How Marketing and Analytics Helped Make a Media Monster

The current Netflix juggernaut has been a long time in the making. Hatched from humble beginnings in 1997, the membership-based streaming service recently surpassed Disney as the number 1 media company in the USA. It’s commercial-free, always available and lets you indulge in lengthy binge sessions without a soul-crushing hangover – as a boredom-buster, it’s […]

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The Latest in Social Advertising: AdWords, Instagram and LinkedIn Improve Their Ad Potential

Major platforms are continuing to develop their social advertising capacity early in 2018, with a particular focus on delivering a simple user experience. These updates pertain to improvements and changes to online advertising. LinkedIn, Instagram and Google AdWords have integrated new ideas, while Facebook has stripped third-party access in an effort to rebuild user confidence. […]

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This Week in Social: Audio Blogs, Snapchat Lenses and Carousel Ads

The latest social media and digital improvements have revolved around personalisation, and this week’s offerings are no different. Snapchat and Instagram continue to promote customisation on their respective platforms, while Amazon have launched a plugin that make audio blogs a possibility. We go over the finer points of these and other changes to explain how […]

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What Does the Future of Smartphones Mean for Marketing?

The iPhone X launched to the delight of Apple lovers on November 3, with some fans having queued for days to be the first to get their hands on the flagship model. Equipped with facial recognition technology, a 5.8 inch OLED display and a hefty price-tag, the X is sure to divide opinion and break […]

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Data-Driven Blog Posts – 5 Crucial Steps for Better Engagement

data driven blog posts

Blogging is an imprecise science. You might find that your reader engagement and social shares vary greatly from post-to-post, and these figures don’t always reflect the quality of the work you’re producing. For bloggers looking for a new content strategy that can increase click-through rates and drive sales, it might be time to consider data-driven […]

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3 Biggest Viral Products so Far in 2017

We tend to think of innovators as savvy intellectuals committed to being at the forefront of technology. While this is usually true, one must account for viral products that aren’t particularly innovative, but are instead popularised by vloggers and social media influencers. This phenomenon has been termed digital disruption, and creates a division between adopters […]

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Influencer marketing – idiotic trend or effective AF?

One of the most resurgent trends in contemporary marketing is what we call influencer marketing. It’s been around forever – think of every celebrity endorsement you’ve ever seen. It’s one of those things that’s ebbed and flowed in popularity, constantly going in and out of fashion. Today we’re exploring how to utilise influencers in your […]

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10 Years of Australia Day Marketing Lamb-paigns: Where Are We Now?

Australia Day Lamb

“At the end of the day, Australia Day is about a bunch of people coming together around a barbeque, over some lamb, taking a deep breath, and treating people the way you’d like to be treated.” – Sam Kekovich If Australia’s most renowned Lambassador is right, Australia Day itself has almost nothing to do with […]

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Weird, Funny and WTF Google Searches of 2016

obama google search

Happy New Year everyone. Ever wonder what people are searching for on Google? As part of our 2016 wrap up, we brainstormed hundreds of strange, weird and WTF-type keywords and used Google’s Keyword Planner to find out, on average, how many times these terms were searched every month. For the purpose of this blog post, […]

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