Posts By: Kane Frampton

The Latest in Digital: Instagram’s Own Shopping App, Updated Facebook Ad Metrics & Google Ad Strength Indicator

There have been some recent changes within the business side of Instagram, Facebook and Google. Instagram will be introducing its own shopping app (a new platform to run your e-commerce business), Facebook Ads has changed its metrics and Google is implementing a new function that will allow you to see the strength of your ads. […]

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Why Europe’s New Data Privacy Laws Will Change Digital Marketing Forever

The recent Cambridge Analytica scandal brought the issue of data privacy to the world’s attention, and many people didn’t like what they saw. In that case, personal information was easily obtained by third-party app developers, sparking concerns about the conduct of giant digital companies such as Facebook. Data privacy is of paramount importance in the […]

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Blockchain Potential in Marketing: Why Businesses Need to Start Paying Attention

When you hear someone mention blockchain potential, you generally assume they are about to start talking (and keep talking) about cryptocurrencies such as BitCoin. It’s worth noting that  while blockchain has significant currency application, the technology is capable of revolutionising much more than just the financial sphere. When it comes to digital marketing, blockchain may […]

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Form and Function: 5 Website Tips for Businesses in 2018

For so long, we’ve been told that less is more with regard to web design. Recent trends in the online sphere fly in the face of this notion, with the pragmatism of recent years seemingly replaced by bursts of colour and dynamic features. These 5 website tips are an ideal starting point for those looking […]

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UX on the Rise in Digital Upgrades: User Metrics Streamlined by Facebook and YouTube

You don’t stay dominant in the digital sphere without constant improvement – Twitter, Facebook, YouTube and Google have all sought to upgrade their offerings recently. The latest upgrades in digital focus on improving user metrics, penalising automation and general improvements to user experience.   Twitter Targets Users with Multiple Accounts Twitter is working to underscore […]

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Boost Your Holiday Sales with These 5 Easter Marketing Ideas

Hot cross buns and chocolate eggs are filling the shelves at your local supermarket, so that must mean that Easter is approaching. While Easter isn’t for everyone, businesses can effectively capitalise on the holiday cheer with a few simple measures. These 5 Easter marketing ideas can help drive sales and showcase the personality of your […]

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Google Search Console Update: How Marketers Can Take Advantage

Google Search Console has undergone a major overhaul. The free platform for website indexing has long been popular with webmasters, and this updated version boasts improved metrics and data options. We take you through the changes to Google Search Console, and explain how marketers can use the new platform to optimise visibility and boost SEO […]

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