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Web Design Term – Hit

Generally thought to be a sort of ‘point’ gained when a single visitor visits your site. In reality, a hit is when a user requests a file from your site. As sites can be comprised of several different parts that all need to be downloaded to be displayed, a single visitor can actually create many hits to your site from a single visit.

A pageview is generally a more reliable metric when trying to measure the number of visitors to a site.

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