What is Performance Marketing?
Performance marketing is a combination of paid advertising and brand marketing which is only paid once the consumer takes the desired action, such as a lead, sale or click. This win-win marketing strategy allows the merchant to pursue highly targeted campaigns and ensure they’re getting a high return on investment. A performance marketing agency manages both the creative and the complexities of pay-per-click advertising and tracks and reports results using detailed analytics.
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Measurable results, a transparent process and support from a team with proven successes.
What Makes Performance Marketing Great?
Unlike other means of digital advertising, where fees paid do not correlate with the success of the ads, performance marketing campaigns take payment only for successful transactions. This means you can get your name or product out there and only pay when consumers engage with your business.
Benefits of Performance Marketing
Essentially, performance marketing, when done correctly, gives merchants the opportunity to get brand and product exposure at no additional cost. And, when users explore further, consumer engagements tend to be more significant and the conversion rates are above average. Other benefits include:
Studio Culture’s Performance-Based Digital Marketing Services
Google Ads (Pay Per Click)
Studio Culture’s Google Ads Management marketing solution allows you to display ads, product listings, service offers of videos to users on the web. These ads can be displayed both in search and on non-search websites. We create targeted ads based on your unique selling proposition. This helps to attract qualified leads, repel unwanted visitors, eliminate price-based shoppers and dramatically increase your sales conversion rate.
Social Media Ads (Cost Per Click)
In a similar fashion to Google Ads, Social Media Ads are placed solely on social media platforms including Facebook, Instagram, YouTube and LinkedIn. These ads are targeted to users based on their demographics as well as their interests. When done well, social media ads increase brand awareness, customer loyalty, lead generation, conversion rates and also your website traffic.
Scale Your Business with Studio Culture
When you leverage the capabilities of a performance marketing agency, you’ll experience higher conversion, increased brand awareness, and more affordable marketing costs.
Find out how we can help you dominate the digital landscape.
A word from our
Allan Morris – Uppercut Deluxe/Absolute Board Co.
RYAN FISHER, BLACK JACKET SUITING
Get Started with Studio Culture, Brisbane’s Leading Performance Marketing Agency
We have a proven track record of delivering meaningful results for our clients. Get in touch with us today to find out how digital marketing can transform your business.