What Is Retargeting?

Retargeting (AKA remarketing) helps companies reach the 98% or so of customers who leave their site without making a purchase.

Retargeting works by placing a small, unobtrusive piece of code on your website. This code is completely invisible to your site’s visitors and won’t have any effect on your site’s performance. Every time a new browser visits your website, this code drops an anonymous browser cookie, which then tracks the browser as they navigate the web. This cookie lets your retargeting provider know when and where to present your advertisements (retargeted ads are only shown to people who have previously visited your site).

Want to increase your conversions and make more sales? Invest in retargeting – call Studio Culture today.


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