IMPROVE MY SEO
Get help ranking on search engines from experienced experts.
Is your business getting the web attention it deserves? If not, you might not be using Search Engine Optimisation (SEO) to your benefit. We offer a range of competitive SEO services that help businesses gain increased website traffic and customers.
SEO is not the complicated, unattainable strategy you’ve been made to believe. While search engines do use complex algorithms to produce rankings, the processes needed to build these rankings are simple.
SEO in the right hands is cost-efficient and focussed on building the authority and relevance of your content. To make the most of SEO, you need a marketing agency that will invest their time wisely. We are Studio Culture. For SEO in Sydney, Brisbane or across the nation and beyond, we can help you.
Why businesses keep choosing our agency as their SEO Sydney company:
WHY DO BUSINESSES NEED SEO?
SEO is an internet marketing strategy that helps businesses to place more highly in the organic results of search engines. People who use search engines rarely scroll past the first page of results, and it is the results that appear at the top of the page (i.e. the most highly ranked) that are deemed the most reliable and therefore clicked upon.
HOW DO SEARCH ENGINES WORK?
The results displayed when someone types a question, query or need into a search engine are ranked based on their popularity, relevance and reliability. But how do search engines know which results are relevant or popular? We can help with that.
From our service perspective, SEO is the process of assisting businesses to boost business by increasing their web presence and overall popularity. Most business owners don’t have the time or the assets to manage their SEO in a strategic manner, so they require an SEO expert.
For more information about the importance of SEO, see this article.
CLIENTS WHO’VE GOT THE BEST SEO THROUGH US
A word from our
Allan Morris – Uppercut Deluxe/Absolute Board Co.
Oliver Bennett – Head of Marketing, JSW Powersports.
Dundee Kim – Dundee’s Boxing & Fitness Gym
Ryan Fisher – Black Jacket Suiting
OUR BRISBANE SEO SERVICES INCLUDE
One crucial part of SEO is keyword research. Keyword research is important when it comes to SEO because it helps us identify how many times people are searching for the products and services you sell, and how much of that market could be taken away by your competition. For example, if you own an online clothing store, our keyword research may find that “blue shirts” gets searched 5000 times per month, and “red shirts” gets searched only 300 times per month. Further, we find that there is not much competition for “blue shirts” and there is a lot of competition for “red shirts”. From this SEO keyword research data, we can help you get discovered for more blue shirts – and hopefully make more sales for your business!
If you want to beat your competition with SEO, you need to find out what they’re doing. The competitor research phase of SEO is crucial to anyone wanting to take their digital marketing seriously. We research a number of items during the competitor research phase, including competitor rankings (what they’re appearing for on Google), approximate website traffic, approximate AdWords ad spend and backlinks. We then use this information to strengthen your own SEO strategy.
To get the most out of your SEO, all of your web assets (such as your website, directory listings, apps, PR and more) need to be working to the best of their ability. We can conduct a comprehensive digital audit on your business to see what we can fix, improve or add to in order to truly help you dominate online. Be wary of the quick ‘free’ site audits out in the market at the moment as they rely on automated software that often reports inaccurate results. We use real human SEO experts to analyse your web presence to create a powerful strategy going forward.
Or ‘link building’, as it’s most commonly known as. Time and time again, research continues to suggest that links are important to a website’s SEO presence. As an ethical, white hat digital marketing agency, our goal is to craft and implement link strategies that aim to increase sources of traffic to your website and also strengthen your SEO.
We provide ongoing, practical advice on new and proven SEO strategies that best apply to your company. Algorithms of major search engines such as Google are always changing. As such, you need a team that is well versed and regularly trained on what works and what doesn’t. As a client, you will have access to a dedicated SEO consultant who will work with you to achieve your business needs.
For SEO to work best to your advantage, you need to form and execute a powerful SEO strategy. As a creative and strategic digital marketing agency, the first stage of our Search Engine Optimisation process is to craft a compelling SEO strategy based on thorough research of your company, competitors and market. We will then implement measurable search engine optimisation campaigns and continually improve on what works, and eliminate what doesn’t – thereby giving your business an impressive competitor edge.
If you have a website (or if we have designed and built a website for you), we need to make sure optimal onsite SEO practices are in place, and that they are continually updated to keep your competitors at bay. Part of our website management can include page/blog post creation and optimisation, internal link monitoring/updating, image and video optimisation, site speed optimisation, title and meta copy optimisation, ongoing consultation and more.
Our ongoing Search Engine Optimisation optimisation is based on constant testing and insights. The beauty of online marketing, analytics systems and reporting technology is that we are able to continuously monitor what works and what doesn’t. Through SEO reporting, we will be able to have a stronger understanding of your customer journeys, as well as what elements of your inbound marketing needs strengthening. We will also work with you to understand these reports, as well as add or modify elements of the reports to suit your business goals.
When it comes to SEO, we craft content that is based on creativity and strategy – not spam that could hurt your business in the long run. Your brand has a voice and personality, and as such the content you have online will have a powerful influence on how people will perceive your business. With a perfectionist mindset, our content production team are dedicated to generating work that is driven by strategy. We then go a step further and market that content so the effort won’t be wasted.
Where SEO is long term focused, Google Ads and other paid advertising methods are designed to give you short term, measurable results. When it comes to running Google Ads and other paid methods, it’s important that you hire trained professionals who understand the highly rewarding yet often complicated nature of online paid advertising. At Studio Culture, your Ads campaigns will be managed by Google approved, “Google Ads Qualified Individuals” who have taken official examinations and are regularly trained in the art of Ads.
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SEO: Frequently Asked Questions
SEO (Search Engine Optimisation) is most commonly known as the process of helping businesses get discovered on search engines such as Google and Bing.
For example, if you are opening a new burger restaurant in New Farm, SEO can help your restaurant get discovered online whenever someone searches “burger restaurant New Farm”.
Nowadays, SEO is much more powerful than that. It can also have a part in all aspects of the online sales process and can help you determine things such as the products you sell, your tagline and what to include in your promotions.
SEO is also designed to help you accomplish more long term, ‘organic’ results that enable you to potentially depend less on paid advertising in the future.
Of course. We regularly see the many benefits of SEO when our clients obtain more sales and website traffic after our search engine optimisation efforts.
Whether you’re a startup or a multinational enterprise, it’s vital that you have an online presence – no matter what the industry. SEO will help you remain competitive.
Due to the ever-changing nature of search engine algorithms, SEO is a long term process – especially if your business is in a highly competitive industry. Although we have seen some clients gain high rankings within weeks (and even days), it can generally take 3-6 months to see tangible results. Once again, this depends on the competitiveness of your industry. That’s why it’s important to invest in SEO as soon as you can.
For more short term results, you can also invest in our AdWords services.
We have run SEO campaigns across a diverse range of industries such as fashion, fitness, food, retail, construction, medical and more.
Search engine algorithms are always changing – what worked last year may not work for you at all this year. It is important to have specialist SEOs on call who are on top of these changes to prevent your website from being de-listed or lose online presence.
Even Google says that no one can guarantee a number 1 on Google (read Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings). Although we can’t guarantee a ‘number 1 ranking’, we put systems in place that have worked for businesses in the past (and continue to work today) that have helped them appear on page 1 of search engines such as Google and deliver noticeable returns.
Organic results are the results that appear in search engines, for free, based on an algorithm. Paid (or ‘inorganic’) search results appear at the top or side of a page – they are links that advertisers pay to appear on search engines.
When someone performs an online search, a search engine scours billions of online pages and returns the results that it deems relevant. It does this by searching the content for keywords and key phrases that relate to the search query. The search engine also ranks these relevant pages according to the popularity of the websites providing the information. SEO is used to influence both relevance and popularity.
Google recommends the following basic principles to get better rankings in their search engine:
- Make your pages primarily for users not search engines.
- Don’t deceive your users.
- Avoid nasty SEO tricks.
Useful questions to ask yourself when it comes to SEO are:
- “Does this help my users? Would I do this if search engines didn’t exist?”
Think about what makes your website unique, valuable or engaging. Use this to make your website stand out.
Keywords are the foundation of any solid SEO strategy – search engines as well as users need them to understand the topic of your content.
‘Keyword stuffing’ is the outdated practice of inundating a webpage with target keywords in an attempt to make the site appear more highly in search results. Keyword stuffing is not an effective method of SEO – in fact, search engines punish websites for having too many keywords and not enough useful information.
Keyword density is the percentage of times a keyword of phrase appears on a web page compared to the total number of words on the page. In terms of SEO, keyword density can be used to determine whether a web page is relevant to an online search that contains a specific keyword or phrase.
Internal links are links between the pages on your website. Inbound links are other websites that link to your content. Outbound links are links from your website to other sites.
According to Google, some useful questions to ask an SEO provider include:
- Can you show me examples of your previous work?
- Do you follow the Google Webmaster Guidelines?
- What services do you offer to complement your SEO?
- How do you measure your success? What sort of results should I expect?
- What’s your experience in my industry?
- What SEO techniques do you use?
- How long have you been in the business?
At Studio Culture, we encourage our clients to ask us questions. Ask us today.
SEO is a component of SEM – which stands for Search Engine Marketing. SEO is the practice of optimising your site to rank more highly in search engine results – SEM involves multiple aspects of website promotion through search engines, including SEO and paid search listings.
Google AdWords is an advertising service that allows businesses to display ads on Google and its advertising network. AdWords enables businesses to set an advertising budget and only pay when people click their ads. Google AdWords is highly driven by keywords.
Google penalises websites if they behave in a way that Google sees as being against their principles of good search results. These penalties can be in the form of automatic downgrades (in search results) or even outright bans. Google penalties can be intentional or they can be unfortunate by-products of algorithm updates.
We’ve helped countless clients to improve their search rankings through SEO. For more information about our past clients, check out our portfolio.
We can provide you with a monthly SEO report that details:
- What we are doing to reach your SEO goals
- The impact our SEO efforts are having on your web presence
- New SEO opportunities
- SEO threats
- Keyword rankings
- Any data that is relevant to your business needs
There are a number of key performance indicators (KPIs) that we take into consideration when measuring the success of our SEO efforts. These KPIs allow us to accurately measure the success of our campaigns and provide us with the information we need to strengthen and improve our SEO strategies. The KPIs we use for your business will be determined by your needs and goals.
It depends on the current state of your site. SEO is the process of optimising your website so that more more people can find it. This means we need to adjust your website copy, titles, images, meta data, links and backlinks. We will never make changes to your website without consulting you first, and every change we make is reversible.
Yes, you do. SEO is an ongoing process – reaching number one on a search engine today does not mean that you will maintain that spot tomorrow. You need ongoing content creation, ongoing analysis of competition, ongoing link earning, ongoing attention to search engine algorithm changes – the list goes on. The best SEO strategies (and those loved by search engines) are gradual and ongoing.
Google is the most popular search engine, followed by Bing. Our Brisbane SEO efforts will help your business to get noticed on all of the main search engines.