SEO Term: Keyword Research

Keyword Research is a term primarily used for search engine optimisation (SEO) which allows people to research words or phrases that users would enter in a search engine. The purpose of conducting a keyword research is for professionals to find out the best keywords they can use to better themselves in the search engine rankings. Through keyword research, marketers can obtain data and analysis of the keyword, by finding out the amount of searches made for the word and then determining the competitiveness of the keyword in search engines.

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