Digital Marketing Term: Optimizely

Optimizely is a software that helps show companies how they can optimise a customer’s experience. The software helps optimise businesses through simple testing that will help them make decisions based on calculated data. Optimizely uses methods like multivariate testing or A/B Testing, which tests two versions of a page, one made with variations which can be measured  to see which version has the best conversion rate. It measures the impact of each variation made, to help to make data-driven decisions to help the success of the business. The software can test products for both desktop and mobile sites.

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