Integrated marketing for Scully RSV
Find out How We Scored Scully RSV Fantastic Results – Including a 500+ Increase in Page Views
Project overview
Scully RSV is a full-service refrigerated truck manufacturer, retailer and hires yard. Scully RSV approached Studio Culture because they wanted to increase their business presence in Australia. They also wanted to expand nationally and develop the means to distribute their trucks throughout Australia.
The Problem
Scully RSV offers fantastic truck products, flexible services and great customer services. But their digital marketing (and their website) was out of date, and they weren’t attracting enough customers. In order to boost Scully’s national presence, we knew that we needed to increase their brand awareness and drive sales and enquiries by establishing Scully RSV as the leaders in their industry.
The Solution
Scully RSV needed a fully comprehensive marketing strategy that covered every aspect of digital – so, we provided them with a full IMC (Integrated Marketing Communications) strategy that included SEO, Google Ads, social media, remarketing and email marketing. After approximately 6 months of growth with the above services, we decided it was necessary to develop a new website for Scully – a site that was faster, more visually appealing and designed to encourage enquiries. All of these services have been key in cementing Scully’s position as a dominating Australian truck company.
