NUT YOUR AVERAGE MACADAMIA MARKETING
Macadamias Australia, sustainable farmers and producers of Macadamia nuts, approached us in 2019. They wanted to be front of mind when consumers consider purchasing a delicious, versatile and healthy product. They hoped to see an uptick in online orders and also wanted to grow their social media presence with a highly responsive audience. They were passionate about the Australian lifestyle and wanted to reflect this through their channels.
CREATING A VOICE
Multiple quick-win campaigns turned into an extraordinary strategy.
Close monitoring of their health and lifestyle-focused target audience helped us identify the need for information, livelihood and quirk. Pretty quickly, it became clear that Macadamias Australia needed to develop their voice as a fun, caring and health-passionate enterprise.
What we recommended to Macadamia Australia was that not only should their products depict their environmental responsibility but their naturistic branding needed to be used as a signature reminder of their values. Casual communication about the growth and nutrition of Australian grown macadamia nuts would be used to draw the health-conscious to their pages. Once a following was established, giveaway competitions would skyrocket engagement and special offers would drive the very spike in sales that they requested.
SOOO… WHAT DID WE ACHIEVE FOR MACADAMIAS AUSTRALIA?
NEW FACEBOOK PAGE LIKES
INSTAGRAM POST LIKES
PEOPLE ON FB REACHED
OH AND SOCIAL ADS ALSO DROVE 24,432 UNIQUE VIEWERS TO THEIR WEBSITE
SERVICES WE USED TO MAKE PEOPLE GO NUTS FOR MACADAMIAS
Social Media Management
Factual posts, environmental responsibility, and product awareness got people talking about their favourite way to enjoy macadamia nuts.
Social Media Advertising
Giveaways, Christmas ads and sales (Black Friday, Boxing Day and warehouse sales) helped Macadamia Australia grow their following, and fast.