Brisbane Residential Estate Development

Last year, this leading Australian property developer approached our agency because they wanted to increase their leads, boost their brand awareness and improve their client acquisition.

This company’s focus was on in person traditional marketing, and they weren’t making the most of the online space – and as a result, their sales were suffering. This property developer had worked with another agency in the past, but hadn’t seen good results… So they were pretty skeptical when they signed with Studio Culture. Thankfully, we have shown them that great results are possible when you have the right team!

The Results

  • Over 100 leads per month
  • A Google Ad CTR of 5.96% – compared to the industry average of 3%
  • An email open rate of 25.70% – compared to the industry average of 19%
  • 3 page one rankings on Google (for SEO keywords)
  • 2800 new website users in a 3 month period
  • A Facebook CTR of 2.26% – compared to an industry average of 2%

Oxmar Properties

5.96%

Google Click Through Rate

2800

New Website Users

3

Page One Google Rankings

Increasing Quality Leads Through the Multi- Channel Marketing Funnel

At Studio Culture, we like to make the most of multi-channel, holistic marketing strategies – because we think these work best. So, we provide this company with a range of (ongoing) cohesive digital marketing services, including social media marketing and advertising, SEO, Google Ads and email marketing.

The key to our success has been our ability to integrate marketing and sales, resulting in
directly achieving their sales KPIs. We also provide them with monthly reporting and testing, to make sure that our efforts were achieving the desired results.

IMC Funnel

In order for the brand to have a successful digital marketing campaign which directly grows the
bottom line, multiple channels need to be integrated to have one consistent message. Channels such as SEO, Google Ads, and social media will need to work together for the message to be clear, strong, and memorable in the eyes of the customer.

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