Protein Supplies Australia Uses Studio Culture Social Media Advertising Strategies to Increase Online Revenue by 95%.

Project overview

Protein Supplies Australia create sustainable, healthy and additive-free supplements that are ideal for athletes, bodybuilders and anyone who values a nutritious lifestyle. PSA cater for dietary choices and requirements of all sorts, and their aim is to increase awareness surrounding how people fuel their bodies.

Summary

Protein Supplies Australia (PSA) approached us to:

  • Develop a full Social Media Advertising and Email Marketing Strategy
  • Improve their brand presence across Australia
  • Increase their online sales

Protein Supplies Australia (PSA) create sustainable, healthy and additive-free supplements that are ideal for athletes, bodybuilders and anyone who values a nutritious lifestyle. PSA cater for dietary choices and requirements of all sorts, and their aim is to increase awareness surrounding how people fuel their bodies. PSA’s Global marketing strategy is for their products to be sold in-store and
online.

Prior to engaging Studio Culture, PSA focused their efforts on in-store promotions rather than online marketing. Although PSA did have social media platforms and a website, they weren’t using
them effectively – and as a result, their bottom line was suffering. PSA approached Studio Culture because they wanted to transform their online presence, attract more customers, improve their brand
recognition and boost their sales. And that we did by 95% Online!

Strengthening the PSA Presence

We worked with Protein Supplies Australia to develop and execute a 3-month Social Media Advertising and Email Marketing Campaign. Within three months, we were able to work with the PSA team to transform their digital presence and improve their conversion rates, sales and brand recognition.

How We Did It

An integral early step in our strategy for PSA was building
awareness through social media advertising. We sought
to expand the PSA audience on Facebook and Instagram,
utilising trends, interest targeting, lookalike audiences and
boosting video views. Our social media strategy contributed
to the company achieving a 95% increase in online revenue.

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