Using AI & VR Technology to Enhance the Online Shopping Experience
Over the years, Artificial Intelligence (AI) and Virtual Reality (VR) has shaped the way humans shop, especially when it comes to online shopping. Traditionally, AI is known as a machine’s ability to perform a certain task that would’ve previously required humans to do so. AI in Ecommerce is understood as transforming a shopper’s experience positively by allowing retailers to provide a more personalised and seamless experience to customers on websites and applications.
As you can tell from its name, VR refers to a computer generated environment where a user is able to see objects and scenes up close that appear to be as real as possible. It makes the user feel as though they are actually in that particular environment with sounds and visuals. In ECommerce VR, shoppers are made to feel as though they are shopping at the actual shop, choosing items or trying on clothes physically.
Personalised Experience
Ecommerce that is powered by AI has the ability to create a personalised and convenient experience for customers. Customers love personalised experiences as it makes them feel valued and heard. AI in Ecommerce can help retailers recommend to customers what they really want to see and buy based on past browsing or search experiences. This saves a lot of time as customers do not need to search for their preferred products or go through endless pages of irrelevant products. This makes customers feel satisfied and can potentially help increase conversion rates, leads and even sales for retailers in the long run.
AI can also analyse a customer’s browsing and purchasing history to suggest products they are more likely to buy. This can be done using collaborative filtering, content-based filtering, or a combination of both. For example, if a customer has been browsing for dresses, Ecommerce AI can recommend shoes that are similar to ones they have viewed before.
The Real Shopping Experience
The Ecommerce industry has grown tremendously ever since the Covid-19 Pandemic came into the picture. Ecommerce VR allows customers to experience a whole new world whereby customers can get a completely immersive experience in the comfort of their home. This means that customers will be able to shop online at home while experiencing the type of customer service they would have gotten at a brick and mortar store. For example, the pandemic lockdown has restricted people from leaving their homes and doing physical shopping. However, they can still do so by virtually trying on clothes of different colours on the retailer’s website and by matching it against their faces to see if it complements each other. This new shopping experience created would allow retailers to still make profits despite people not visiting their physical stores.
Improved Customer Service
Chatbots powered by AI in Ecommerce provide an almost immediate response from retailers to customers. This helps customers feel more connected to the business as their questions and problems are resolved more quickly, rather than waiting a couple of business days for an email response. These chatbots mimic human behaviour and speech patterns to sound as real as possible to provide an interactive experience for customers. Many customers enjoy feeling special and really do appreciate the extra 24/7 customer service provided by these chatbots. based on it.
For more information, contact Studio Culture today!
