Firstly, what is digital marketing and why is it important?
Digital marketing refers to a range of online advertising strategies delivered through digital channels – primarily, search engines, websites, and social media platforms. These strategies are important to all businesses in 2021 and represent large opportunities for business growth.
The Techniques You Should Consider Include:
- Professional Website Design and Development
- Search Engine Optimisation (SEO)
- Social Media Marketing
- Google Ads
Professional Website Design and Development
A website is the foundation for your digital marketing campaign, so it is important to invest in high-quality website design. Your site is a representation of your business, meaning if you don’t have a professional website, potential customers are inclined to assume you don’t offer professional services.
The experience you deliver your website visitors leaves a long-lasting impression. When you are building your website, you should be doing so with your site’s user experience at the top of your priorities – make sure your pages are responsive, easy to navigate and fast.
A great website requires great content – content that is valuable to your users. It is easy to oversaturate your website’s content with outdated SEO tactics, however, this doesn’t work anymore. Instead, first focus on writing copy that humans enjoy, and search engines second. If Google sees that users are having positive experiences on your site, they will send more people to it – it’s that simple!
Search Engine Optimisation (SEO)
Search engine optimisation aims to increase the quality and quantity of your website’s visitors by improving your search engine rankings. SEO is important for your digital marketing campaign as boosting your search engine rankings for your business’ targeted keywords makes it easier for potential customers to find you online.
SEO gives your business the ability to organically reach thousands of customers searching for your goods and services – meaning more sales!
In determining search engine results, search engines measure your website using an algorithm that decides where you rank in the results – site performance, content value and relevance, keyword usage are just a few of these influencing factors.
Social Media Marketing
Social media marketing is the form of digital marketing accomplished through advertising on various social media channels. This strategy is an opportunity to increase your brand awareness, page likes and engagement. With 80% of Australian’s actively using social media, marketing through these platforms represents huge potential for growing your business – not to mention the opportunity of reaching international markets.
The two largest platforms for social media marketing are Facebook and Instagram. However, LinkedIn marketing is becoming more and more important in digital marketing, specifically for business-to-business services businesses. Also, emerging platforms such as Snapchat and TikTok are expanding the use of their marketing services.
Google Ads is Google’s official online advertising platform that allows advertisers to post a variety of ad types across all of Google’s partner platforms to target audiences searching specific keywords. Google Ads is a pay-per-click platform meaning the advertiser only pay when the ad is clicked.
The platform is effective in increasing leads and customers, by giving you the ability to target potential audiences already seeking goods and services you offer. Additionally, Google makes your digital marketing campaign extremely flexible – so you can customise it to your business needs!
Another benefit of the Google Ads platform is the speed and transparency of the results you will see. Known for delivering quick, straightforward reporting, you will understand the progress and performance of your campaign.