What is an eCommerce website?

With COVID-19 causing widespread disruption to in-store sales, setting up an online sales platform has become a popular way for people to overcome restrictions, scale their current business or start working on a new project. At its heart, eCommerce is a way to create meaningful transactions with customers online.

However, it’s not as easy as it may seem. Online customers are fickle and impatient, so eCommerce websites must be simple to navigate, reliable and secure.

If you are thinking of setting up an online store, consider going to the experts. Although it’s possible to create a website on your own, you can free up time and achieve better results with a partner that has years of experience facilitating online transactions. Studio Culture is a Results-driven Marketing Agency that will take the time to build a deep understanding of your business and create a bespoke solution.

Partner with Australia’s leading eCommerce SEO company

Measurable results, a transparent process and support from a team with proven successes.

How Does eCommerce SEO Work?

SEO works by allowing Google to understand your website content. By researching long-tail keywords and using detailed product descriptions, you can effectively drive traffic to your site. This is done by optimising your titles, descriptions, excerpts, URLs and metadata on each dedicated product page. An eCommerce SEO company will do all of this for you, so you can sit back and reap the benefits.

Why is eCommerce so popular?

Chances are, you have made an online purchase in the last month. According to the eCommerce Payment Trends Report by JP Morgan, “A quarter of all e-commerce transactions are now completed on a mobile device, and just under half of all smartphone owners purchase via mobile at least once a month.” The 2018 report also announced the Australian market for eCommerce is worth $33.1 billion and will continue to grow at 8.9%.

Australia’s growing youth population is a driving force behind the growth of eCommerce. Census results showed that Australia’s 18 to 36 age demographic increased by half a million and now makes up 26% of the population. Additionally, increasing speed, convenience and security provided by strong internet infrastructure and accelerating adaptation to mobile platforms mean the space is set to continue growing.

Finally, Buy Now, Pay Later services such as Afterpay and Zip have become part of the cultural zeitgeist and are widely accepted as a trusted way to make purchases with lower fees compared to traditional credit cards, which is encouraging consumers to increase their spending on consumer goods and services.

Benefits of eCommerce

Convenience

According to Euromonitor International, consumers are craving convenience more than ever. Online shopping satisfies the need for on-the-go, impulse and spontaneous purchases thanks to thanks to 24-hr sales, quick delivery and easy returns.

Personalisation and customer experience

Another demand that customers are expecting from businesses is an increased feeling of understanding. Building your eCommerce website lets you connect with customers directly, increasing brand loyalty and trust. Product recommendation tools also let you promote targeted products to customers, taking that valuable in-store recommendation into the digital realm.

Global Marketplace

The reach of your business is no longer limited to the four walls of your brick-and-mortar store. Setting up an online store provides access to customers all over the world and there are a host of delivery companies ready to facilitate fast delivery.

Minimised Expenses

Launching an online store costs significantly less than opening a brick-and-mortar store and maintenance costs are also lower, letting you invest more money into developing automation, logistics and marketing. This is particularly useful for SME’s who may struggle with the costs of setting up a physical store.

Use Studio Culture To Get The Best eCommerce Website Development Brisbane Has To Offer

Our Services
eCommerce Website Development

You don’t have to become an IT expert to create a friendly eCommerce store. Studio Culture offers eCommerce Website Development that can provide your business with a modern and responsive website your customers will genuinely enjoy using. It’s backed up with compatibility across platforms and our team is flexible to your specific needs.

Incredible User Experience Design

Create a remarkable experience for your users with an unparalleled User Experience Design that is simple to navigate and converts. We realise that online customers are a sophisticated audience that demands simple, fast and seamless shopping experiences, so we design and build accordingly using proven tactics and industry best practices.

SEO & Copywriting To Improve Your Google Rank

Another important piece of the puzzle is having great SEO and Copywriting. SEO is how Google analyses your website and ranks it as a result for generic terms. How many times have you gone past page 2 or 3 for a result? Having a website that is SEO optimised will get you close to the first page and increase your traffic. Copy refers to the written text on your website, and it must be in line with the tone your audience expects to read, informative and persuasive without being overly “salesy”.

Retargeting

Whilst your online website may be bringing in a high volume of traffic, it’s no good if you are struggling to convert them into customers. Retargeting is a hyper-focused way of reaching people who have demonstrated an interest in your business via browsing online, looking at you on social media and even adding an item to the shopping cart. Incorporating retargeting tools into your eCommerce Website Development will have a dramatic effect on sales!

Scale Your Business With An eCommerce Website Development from Brisbane’s Studio Culture. 

As consumers increasingly move online, a website has the potential to change your business dramatically. Tell the world about your great product or service by getting the best eCommerce Website Development Brisbane has to offer. Contact Us at Studio Culture to see what unrestricted digital marketing can to for you. 

Partner with Studio Culture, Australia’s Leading eCommerce SEO Company

Studio Culture is a Brisbane-based SEO company which offers enterprise SEO services, eCommerce SEO services as well as a broad range of marketing services. To boost your presence and profitability online, get in touch with Australia’s leading eCommerce SEO company, Studio Culture.