HELPING A JEWELLERY STORE SPARKLE

Argyle Jewellers, a Brisbane-based boutique jewellery store, approached us in 2019. They wanted to build a strong presence in an already established industry, while also showing clients their wealth of knowledge. They were passionate about diamonds, engagements, weddings and even more so, creating one-of-a-kind jewellery for their new and existing customers.

NARROWING THEIR TARGET

We established their speciality in gemstones, diamonds and mens wedding jewellery.

Pretty quickly, it became clear that Argyle Jewellers was in need of more than a thriving social media feed and the occasional advertisement. Their company was interested in capturing the attention of those thinking about engagement and those newly engaged or newly married.

Argyle Jewellers
Argyle Jewellers

OUR RECOMMENDATION

What we recommended to Argyle Jewellers was that not only should their website have the functionality of an online store, but it should be a knowledge center for all things jewellery. This casual education on their workshop services and broader bridal jewellery trends could be built upon and used to nurture existing customers and keep them coming back for more. Not only this, but we encouraged post-sale communication to give people a point of contact if there came a time that they needed jewellery repairs. And to grab those thinking about marriage, we recommended the use of well-placed advertisements on the channels their customers use most. For Argyle, this was Google and Facebook.

SOOO… WHAT DID WE ACHIEVE FOR ARGYLE JEWELLERS?

1800

MONTHLY WEBSITE USERS

673

KEYWORD RANKINGS

587

WEBSITE ENQUIRIES

Argyle Jewellers

OH AND WE ALSO HELPED THEM REACH 25,063 PEOPLE WITH EVERY FACEBOOK AD

SERVICES WE PROVIDED TO HELP ARGYLE JEWELLERS SHINE

GOOGLE ADS

Google ads targeting ‘Pink Diamonds,’ ‘Engagement Rings Brisbane,’ and ‘Wedding Rings Brisbane’ attribute to a  significant portion of their product enquiries.

Learn More

SEO & COPYWRITING

Monthly SEO copywriting helped Argyle Jewellers secure first page Google results for searches including ‘Brisbane Jewellers,’ ‘ALTR Diamonds,’ and ‘Jewellers Brisbane’.  

SEO & COPYWRITING

SOCIAL MEDIA ADS

Three ads which targeted the upcoming wedding season, engagement rings and digital consultation services saw a total of 210,083 impressions.

SOCIAL MEDIA ADS

WEBSITE DESIGN AND DEVELOPMENT

An aesthetically pleasing and easy-to-use design keeps people engaged and clicking through more of Argyle Jeweller’s website pages.

WEBSITE DEVELOPMENT

EMAIL MARKETING AND AUTOMATION

Conversing with an email database of 4000+ members has kept people interested, informed and up-to-date with seasonal trends, new products and service offerings.

 EMAIL MARKETING

Argyle Jewellers
Argyle Jewellers
Argyle Jewellers

VIEW MORE PORTFOLIO ITEMS

Carina North Quality Meats

Carina North Quality Meats stands for supporting Australian farmers and providing the Brisbane community with…

FROM LOCAL TO NATIONAL HOMEWARE SALES

Flooring Bathroom Interiors, boutique homewares store, was created after Michael and Natalie experienced frustrations during…