FROM LOCAL TO NATIONAL HOMEWARE SALES
EASY RENOVATIONS, GREAT ADVICE
Flooring Bathroom Interiors, boutique homewares store, was created after Michael and Natalie experienced frustrations during their home renovations, particularly due to the high cost of modern bathroom fixtures and floors. They created a showroom which offers high quality, affordable products and complementary design advice. Then, they came knocking on our door for a little help. They wanted to bring more people to their store and increase the number of local sales.
FROM FOOT TRAFFIC TO WEB TRAFFIC
Unrestricted marketing was a sure fire way to help these guys kick their goals.
FBI had an untapped opportunity to create a strong marketing and sales alignment which would better guide buyers through their customer journey. In order to build a powerful brand, we know that consistency is key. Consistency builds trusts, and trusts brings in more sales. So, by streamlining all marketing efforts we knew we could make a big impact in the home and renovations market.
We recommended the execution of an online sales strategy as part of a new website design, and that branding was to be kept consistent across all available channels. The new online shop functionality would be responsive and easy-to-use, and we would leverage trending blog topics and SEO keywords to drive traffic. From ads to organic growth, we knew this strategy had to cater for the needs of an Australia-wide luxury homewares demographic.
SOOO… WHAT DID WE ACHIEVE FOR FLOORING BATHROOMS INTERIORS?
MORE WEBSITE VIEWERS
MORE TIME SPENT ON WEBSITE
OH AND WE ALSO HELPED THEM REACH 1,500 INSTAGRAM FOLLOWERS
SERVICES WE PROVIDED TO POSITION FBI AS LEADERS IN BRISBANE HOMEWARES
Website Design & Development
Clean, consistent and beautiful, FBI’s website is a true representation of their luxury products and commitment to premium service.
We built Flooring Bathroom Interiors’ website to serve as a 24-hour sales tool by giving customers the opportunity to add to their cart and purchase every step of the way.
Google ads and Google shopping ads targeting ‘Bathroom Vanities,’ ‘Affordable Homewares’ and ‘Bathroom Tiles Brisbane’ attract over 660 weekly website visits.
SEO & COPYWRITING
Monthly SEO tactics and copywriting helped Flooring Bathroom Interiors rank for more than 1,300 keywords and products.
SOCIAL MEDIA MANAGEMENT
Showcasing renovations and products with the functionality of Instagram Shopping takes consumers directly to product pages and nurtures conversion.
SOCIAL MEDIA ADS
Product features and exclusive offers have reached more than 110,944 social media accounts and accounted for over 3,570 website views.