SEO For Doctors

SEO (Search Engine Optimisation) is most commonly known as the process of helping businesses get discovered on search engines such as Google and Bing.

For example, if you are opening a new burger restaurant in New Farm, SEO can help your restaurant get discovered online whenever someone searches “burger restaurant New Farm”.

Nowadays, SEO is much more powerful than that. It can also have a part in all aspects of the online sales process and can help you determine things such as the products you sell, your tagline and what to include in your promotions.

SEO is also designed to help you accomplish more long term, ‘organic’ results that enable you to potentially depend less on paid advertising in the future.

Of course. We regularly see the many benefits of SEO when our clients obtain more sales and website traffic after our search engine optimisation efforts.

Whether you’re a startup or a multinational enterprise, it’s vital that you have an online presence – no matter what the industry. SEO will help you remain competitive.

Due to the ever-changing nature of search engine algorithms, SEO is a long term process – especially if your business is in a highly competitive industry. Although we have seen some clients gain high rankings within weeks (and even days), it can generally take 3-6 months to see tangible results. Once again, this depends on the competitiveness of your industry. That’s why it’s important to invest in SEO as soon as you can.

For more short term results, you can also invest in our AdWords services.

We have run SEO campaigns across a diverse range of industries such as fashion, fitness, food, retail, construction, medical and more.

Search engine algorithms are always changing – what worked last year may not work for you at all this year. It is important to have specialist SEOs on call who are on top of these changes to prevent your website from being de-listed or lose online presence.

Even Google says that no one can guarantee a number 1 on Google (read Why Reputable SEO Firms Don’t Promise Guaranteed Search Engine Rankings). Although we can’t guarantee a ‘number 1 ranking’, we put systems in place that have worked for businesses in the past (and continue to work today) that have helped them appear on page 1 of search engines such as Google and deliver noticeable returns.

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid (or ‘inorganic’) search results appear at the top or side of a page – they are links that advertisers pay to appear on search engines.

When someone performs an online search, a search engine scours billions of online pages and returns the results that it deems relevant. It does this by searching the content for keywords and key phrases that relate to the search query. The search engine also ranks these relevant pages according to the popularity of the websites providing the information. SEO is used to influence both relevance and popularity.

Google recommends the following basic principles to get better rankings in their search engine:

• Make your pages primarily for users not search engines.
• Don’t deceive your users.
• Avoid nasty SEO tricks.

Useful questions to ask yourself when it comes to SEO are:

• “Does this help my users? Would I do this if search engines didn’t exist?”

Think about what makes your website unique, valuable or engaging. Use this to make your website stand out.

Keywords are the foundation of any solid SEO strategy – search engines as well as users need them to understand the topic of your content.

‘Keyword stuffing’ is the outdated practice of inundating a webpage with target keywords in an attempt to make the site appear more highly in search results. Keyword stuffing is not an effective method of SEO – in fact, search engines punish websites for having too many keywords and not enough useful information.

Keyword density is the percentage of times a keyword of phrase appears on a web page compared to the total number of words on the page. In terms of SEO, keyword density can be used to determine whether a web page is relevant to an online search that contains a specific keyword or phrase.

Internal links are links between the pages on your website. Inbound links are other websites that link to your content. Outbound links are links from your website to other sites.

According to Google, some useful questions to ask an SEO provider include:

• Can you show me examples of your previous work?
• Do you follow the Google Webmaster Guidelines?
• What services do you offer to complement your SEO?
• How do you measure your success? What sort of results should I expect?
• What’s your experience in my industry?
• What SEO techniques do you use?
• How long have you been in the business?

At Studio Culture, we encourage our clients to ask us questions. Ask us today.

SEO is a component of SEM – which stands for Search Engine Marketing. SEO is the practice of optimising your site to rank more highly in search engine results – SEM involves multiple aspects of website promotion through search engines, including SEO and paid search listings.

Google AdWords is an advertising service that allows businesses to display ads on Google and its advertising network. AdWords enables businesses to set an advertising budget and only pay when people click their ads. Google AdWords is highly driven by keywords.

Google penalises websites if they behave in a way that Google sees as being against their principles of good search results. These penalties can be in the form of automatic downgrades (in search results) or even outright bans. Google penalties can be intentional or they can be unfortunate by-products of algorithm updates.

We’ve helped countless clients to improve their search rankings through SEO. For more information about our past clients, check out our portfolio.

We can provide you with a monthly SEO report that details:

• What we are doing to reach your SEO goals
• The impact our SEO efforts are having on your web presence
• New SEO opportunities
• SEO threats
• Keyword rankings
• Any data that is relevant to your business needs

There are a number of key performance indicators (KPIs) that we take into consideration when measuring the success of our SEO efforts. These KPIs allow us to accurately measure the success of our campaigns and provide us with the information we need to strengthen and improve our SEO strategies. The KPIs we use for your business will be determined by your needs and goals.

It depends on the current state of your site. SEO is the process of optimising your website so that more more people can find it. This means we need to adjust your website copy, titles, images, meta data, links and backlinks. We will never make changes to your website without consulting you first, and every change we make is reversible.

Yes, you do. SEO is an ongoing process – reaching number one on a search engine today does not mean that you will maintain that spot tomorrow. You need ongoing content creation, ongoing analysis of competition, ongoing link earning, ongoing attention to search engine algorithm changes – the list goes on. The best SEO strategies (and those loved by search engines) are gradual and ongoing.

Google is the most popular search engine, followed by Bing. Our Brisbane SEO efforts will help your business to get noticed on all of the main search engines.