‘Social media’ is a beast of a thing – as an entrepreneur, business owner, manager or marketer, how do you know you’re implementing the most cost-effective social media strategy to achieve your goals? Facebook is popular, but is it the right channel for your business? Would Instagram or Snapchat work better, or would a stronger approach to LinkedIn be more fruitful?
We will develop a workshop that addresses your company’s specific needs. We understand that each company and individual has their own set of requirements and learning curves, and as such we endeavour to deliver the right training solution to you.
Why is social media important?
The power of social media can be summed up by Jayson DeMers, from Forbes:
“Social media marketing results in higher conversion rates in a few distinct ways. Perhaps the most significant is its humanization element; the fact that brands become more humanized by interacting in social media channels. Social media is a place where brands can act like people do, and this is important because people like doing business with other people; not with companies.”
Online word of mouth can achieve wonders for your business. Our social media course can cover topics such as:
- Choosing the right social media platforms
- Managing the right platforms effectively
- Content creation
- Paid advertising
- Customer retention strategies
- Optimal posting times
- And much more