Donald Trump or Hillary Clinton? Coke or Pepsi? Life – or death? Every day, there’s a debate going on in this world about who or what is ‘better’ than the other. To help us put an end to these bitter feuds, we’ve decided to run a popularity contest to see who (or what) is searched more than the other on Google. You may be surprised with our results.
We used Google’s Keyword Planner tool to see, on average, how many times each of the contenders below get searched for each month to decide once and for all, which rival deserves the first place prize for popularity.
With the exception of Liverpool vs Manchester United (we used searches from England), as well as Carlton vs Collingwood and Ford vs Holden (we used searches from Australia), the search numbers below are based on the sum of monthly searches from Australia and the US.
We broke the results up into 5 sections:
- Business Rivalries
- Arts, Entertainment and Pop Culture Rivalries
- Political Rivalries
- Sporting Rivalries
- Random Rivalries
Coke vs Pepsi
Although Coke may dominate the market in terms of numbers, it’s surprising to see Pepsi dominating the Internet in terms of searches.
McDonalds vs Burger King
Some cities in Australia call Burger King, “Hungry Jacks”, which gets searched about 110,000 times per month on Google. This still makes McDonald’s the winner (and we didn’t even include searches for ‘Maccas’)
Playstation vs XBox
As a Playstation fan, I’m deeply saddened by this.
Apple vs Microsoft
Steve Jobs vs Bill Gates
The co-founder of Apple is still more popular than Bill Gates, who is contributing his multi-billion dollar fortune to charity.
Winner: Steve Jobs
Nike vs Adidas
Some time ago, it would have been a contest between Nike and Reebok. Now, Reebok gets searched about 246,000 times per month on Google.
Ford vs Holden
In Australia, they say you’re either a Ford person or a Holden person. It seems as through there are more Holden people here.
Fender vs Gibson
Canon vs Nikon
BMW vs Audi
We also researched Mercedes-Benz, which only gets searched about 550,000 times per month on Google.
eBay vs Amazon
Arts, Entertainment and Pop Culture Rivalries
Edward Cullen vs Jacob Black
Go team Edward!
Peeta Mellark vs Gale Hawthorne
This one’s for the Hunger Games fans.
Darth Vader vs Luke Skywalker
Luke may be MIA, but the world still seems more inclined to search for his father. The dark side wins this time.
(For those who are curious, Yoda and Jar Jar Binks get searched about 165,000 and 110,000 times per month on Google respectively.)
Winner: Darth Vader
Batman vs Superman
There’s something about Batman that makes him a much more popular choice than the man of steel. Maybe it’s Christian Bale’s grumble, or maybe it’s the way that he dresses like a bat, or maybe, just maybe, it’s because he’s Batman.
Sylvester Stallone vs Arnold Schwarzenegger
Mario vs Luigi
This isn’t really a rivalry, but some of our staff were curious…
Winner: Angelina Jolie
Beethoven vs Mozart
Marvel Comics vs DC Comics
This one was a surprising one. It seems as though the gang from DC are in more demand than the friendly crew from Marvel Comics.
Winner: DC Comics
Picasso vs Matisse
Kim Kardashian vs Kylie Jenner
We didn’t include searches for ‘Kim Kardashian West’, which gets searched about 18,400 times on Google per month.
Winner: Kim Kardashian
Kanye West vs Drake
Hillary Clinton vs Donald Trump
Side note: we also researched Bernie Sanders, who gets Googled around 1,800,000 per month, beating Hillary Clinton.
Winner: Donald Trump
Tony Abbott vs Malcolm Turnbull
Winner: Tony Abbott
Kevin Rudd vs Julia Gillard
Winner: Julia Gillard
Pacquiao vs Mayweather
The fight between Mayweather and Pacquiao was one of the biggest sporting events of 2015. As a Pacquiao fan, I was a little disappointed by the fight (and the Google searches below).
Stephen Curry vs LeBron James
Winner: LeBron James
Carlton vs Collingwood
This one is going to hurt some people.
Liverpool vs Manchester United
Winner: Manchester United
Vegetabls vs Bacon
We kind of predicted this would happen.
Christmas vs Easter
SPOILER: Santa wins by knockout.
Sun vs Moon
Love vs Hate
All those songs have it right: love is all you need.
Snacks vs Exercise
A great sign for personal trainers, a bad sign for snack food companies.
Poker vs Blackjack
Shampoo vs Conditioner
Ah the timeless question made popular by Billy Madison: which is better, Shampoo or Conditioner? Well, we have your answer now, Billy.
Life vs Death
It’s interesting to know that our search for life outweighs our search for the inevitable.
Cats vs Dogs
Sure, they’re both cute, but surely you saw this one coming.
How about you? What sort of rivalries would you like to settle with a Google popularity contest?
David is Studio Culture’s Head of Digital Marketing.