Monthly Archives: April 2018

5 Tips for Managing Marketing Spend in the New Financial Year

The 2018/19 financial year is fast approaching. For young businesses and start-ups, July 1 represents a clean slate with regard to marketing spend and promotional strategies. Not everything works the way we’d like when it comes to promoting a business. Persevering with an unsuccessful tactic can leave an unnecessary hole in your marketing budget and […]

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Online Communication Evolves: LinkedIn Introduces GIFs, While Messenger Trials an ‘Unsend’ Feature

Self-expression is a moving target in the digital age. Providers are scrambling to keep up with the latest online communication habits as they apply to both personal and professional usage. This week’s online updates concern direct messaging, with Facebook and LinkedIn both making surprising changes to their service. We also take a look at Google’s […]

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Cambridge Analytica Scandal Sparks Data Privacy Changes to Facebook and Instagram

IMAGE: Sarah Grillo/Axios Data privacy is an age-old concern in the digital sphere. This week’s digital updates revolve around data privacy concerns for Facebook. The fallout from the Cambridge Analytica story is continuing to damage Facebook’s reputation, and the social giant is scrambling to regain the trust of billions of users worldwide. Having seen their […]

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The Latest in Social Advertising: AdWords, Instagram and LinkedIn Improve Their Ad Potential

Major platforms are continuing to develop their social advertising capacity early in 2018, with a particular focus on delivering a simple user experience. These updates pertain to improvements and changes to online advertising. LinkedIn, Instagram and Google AdWords have integrated new ideas, while Facebook has stripped third-party access in an effort to rebuild user confidence. […]

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