Is your brand’s marketing as effective as possible? Chances are, it’s not – and that’s where our marketing audit & strategy process comes in. Many businesses arbitrarily decide on their marketing plan and budget without measuring the performance of their past and present marketing activities. This is like the blind leading the blind, and will […]
Read more
From today, Australian Instagram users can no longer see the number of total ‘likes’ an Instagram post has received. Although you will still be able to see the number of likes your own posts get, this information won’t be available to others. You can see the way posts will appear in the image below: A […]
Read more
Studio Culture’s new executive team is comprised of Fil Cristaldi, Charlie Dennis and Ananda Oxford, who are all innovative and forward-thinking leaders in the digital marketing industry. Fil has been running Studio Culture since the company was incorporated in 2011. Even prior to this, Fil was strategising on how to achieve the best results for […]
Read more
Google is currently rolling out Local Services Ads (LSAs). Currently, these ads are only available in Canada and the United States – although they will be coming to Australia this year. To keep up to date with Local Services in your area, check the business eligibility on the LSA signup page. What Are Local Services […]
Read more
Image credit: Instagram What’s the Update! Instagram is currently rolling out an in-app checkout feature that allows users to make a purchase without leaving the app. Currently, this feature is only available for 23 major brands, including Adidas, Burberry, Dior and MAC Cosmetics. This feature – which costs brands an undisclosed fee – will […]
Read more
Why Visual Search Platforms Such As Pinterest Will Be The Next Marketing Trend For 2019 Visual search technology is the future for businesses and will change the way we interact with the world. Many retailers such as Target and Ted Baker have combined visual search with text to increase their visibility and reach. […]
Read more
2018 saw a decline in Facebook engagement (and therefore post reach) for all sorts of businesses, and marketers are working extra hard to find out the secrets to successful Facebook content. Recently, Buzzsumo looked at 777 million Facebook posts from 2018 to find the most engaging pages, brands and videos. What did their research show? […]
Read more
Studio Culture has been listed in the Top 100 Coolest Companies in Australia, as part of Anthill Magazine’s 14th Annual Cool Company Awards! (Yes, mum, we know you knew all along.) Maintaining a fantastic company culture is one of our top priorities, so we’re stoked that Studio Culture stood out amongst 700 nominations and several hundred applications. […]
Read more
Just writing to let you know that Studio Culture will be closed from the 24th of December until the 7th of January. We are working overtime in the lead up to this break, to make sure that we (as always) go above and beyond for our clients. 2018 was a massive year for Studio Culture. […]
Read more
LinkedIn Overhauling Campaign Manager for Easier Advertising Experience LinkedIn is currently overhauling the campaign creation process, with the goal of making advertising on the platform easier. The company has announced a public beta release of ‘Objective-Based Advertising in Campaign Manager,’ which will set the scene for further changes coming next year. The overhaul is focussing […]
Read more
This week, Facebook has released a new First-Party Cookie, Google Data Studio has come out of beta testing, Snapchat has released an array of e-commerce ad options and Google Plus is shutting down. Find out more below: Facebook Releases New First-Party Cookie Facebook follows in the steps of Google and Microsoft, allowing businesses to […]
Read more
This week, Facebook and Google Ads have seen some big changes. Google Ads has released a controversial new update, and Facebook has renamed Facebook Canvas to Instant Experiences AND announced the ability to share links in stories. Find out more: Keywords with Same Meaning Included in Google Ads’ Exact Match Targeting Google Ads […]
Read more