Google is currently rolling out Local Services Ads (LSAs). Currently, these ads are only available in Canada and the United States – although they will be coming to Australia this year. To keep up to date with Local Services in your area, check the business eligibility on the LSA signup page. What Are Local Services […]
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Image credit: Instagram What’s the Update! Instagram is currently rolling out an in-app checkout feature that allows users to make a purchase without leaving the app. Currently, this feature is only available for 23 major brands, including Adidas, Burberry, Dior and MAC Cosmetics. This feature – which costs brands an undisclosed fee – will […]
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Why Visual Search Platforms Such As Pinterest Will Be The Next Marketing Trend For 2019 Visual search technology is the future for businesses and will change the way we interact with the world. Many retailers such as Target and Ted Baker have combined visual search with text to increase their visibility and reach. […]
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2018 saw a decline in Facebook engagement (and therefore post reach) for all sorts of businesses, and marketers are working extra hard to find out the secrets to successful Facebook content. Recently, Buzzsumo looked at 777 million Facebook posts from 2018 to find the most engaging pages, brands and videos. What did their research show? […]
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Studio Culture has been listed in the Top 100 Coolest Companies in Australia, as part of Anthill Magazine’s 14th Annual Cool Company Awards! (Yes, mum, we know you knew all along.) Maintaining a fantastic company culture is one of our top priorities, so we’re stoked that Studio Culture stood out amongst 700 nominations and several hundred applications. […]
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Just writing to let you know that Studio Culture will be closed from the 24th of December until the 7th of January. We are working overtime in the lead up to this break, to make sure that we (as always) go above and beyond for our clients. 2018 was a massive year for Studio Culture. […]
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LinkedIn Overhauling Campaign Manager for Easier Advertising Experience LinkedIn is currently overhauling the campaign creation process, with the goal of making advertising on the platform easier. The company has announced a public beta release of ‘Objective-Based Advertising in Campaign Manager,’ which will set the scene for further changes coming next year. The overhaul is focussing […]
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This week, Facebook has released a new First-Party Cookie, Google Data Studio has come out of beta testing, Snapchat has released an array of e-commerce ad options and Google Plus is shutting down. Find out more below: Facebook Releases New First-Party Cookie Facebook follows in the steps of Google and Microsoft, allowing businesses to […]
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This week, Facebook and Google Ads have seen some big changes. Google Ads has released a controversial new update, and Facebook has renamed Facebook Canvas to Instant Experiences AND announced the ability to share links in stories. Find out more: Keywords with Same Meaning Included in Google Ads’ Exact Match Targeting Google Ads […]
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There have been some recent changes within the business side of Instagram, Facebook and Google. Instagram will be introducing its own shopping app (a new platform to run your e-commerce business), Facebook Ads has changed its metrics and Google is implementing a new function that will allow you to see the strength of your ads. […]
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Did you know that the Small Business Digital Grants Program is now open for applications? With this Program, Grants of up to $10,000 (matched by participants) are available to help small businesses purchase hardware, software or services that will enhance their digital capabilities. For example, this money could go towards optimising your website, receiving online payments or […]
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On the 1st of August, Google rolled out a new algorithm update (referred to as the ‘Medic Update’), which targets broad searches across the world. This was the third notable update to come in 2018, and many SEO experts are calling it the biggest update since Penguin in 2012. Google is referring to this […]
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