T’Challa – Black Panther and King of Wakanda – IMG: Marvel Studios ‘This wasn’t just for our core Marvel fans. We went about making it feel like a cultural event.’ Speaking to the Hollywood Reporter, Disney marketing executive Asad Ayaz laid out the Black Panther marketing plan which propelled the film to a worldwide gross […]
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Self-expression is a moving target in the digital age. Providers are scrambling to keep up with the latest online communication habits as they apply to both personal and professional usage. This week’s online updates concern direct messaging, with Facebook and LinkedIn both making surprising changes to their service. We also take a look at Google’s […]
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IMAGE: Sarah Grillo/Axios Data privacy is an age-old concern in the digital sphere. This week’s digital updates revolve around data privacy concerns for Facebook. The fallout from the Cambridge Analytica story is continuing to damage Facebook’s reputation, and the social giant is scrambling to regain the trust of billions of users worldwide. Having seen their […]
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There is a mountain of raw data available to webmasters who make use of Google Analytics. The freemium service can be an important tool for business owners looking to iron out issues in their digital presence and capitalise on strengths. Gaining meaningful insight from the raw data on offer is a challenge. We have put […]
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Major platforms are continuing to develop their social advertising capacity early in 2018, with a particular focus on delivering a simple user experience. These updates pertain to improvements and changes to online advertising. LinkedIn, Instagram and Google AdWords have integrated new ideas, while Facebook has stripped third-party access in an effort to rebuild user confidence. […]
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The recent raft of algorithm changes have blunted the impact of many businesses when it comes to online content strategies. We live in a rapidly evolving digital world, and many business owners have had their confidence dented by strategies that are no longer yielding the results they once did. With the reach of organic content […]
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When you hear someone mention blockchain potential, you generally assume they are about to start talking (and keep talking) about cryptocurrencies such as BitCoin. It’s worth noting that while blockchain has significant currency application, the technology is capable of revolutionising much more than just the financial sphere. When it comes to digital marketing, blockchain may […]
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Algorithm changes are part and parcel of the digital landscape, but few have been met with as much negative feedback as Instagram’s move away from chronological order in News Feeds. This week, we take a look at the tweak to Instagram feed order that the platform is pinning its hopes on. Elsewhere in digital, Google […]
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There is absolutely no doubt that Google rules online search in 2018. With competitors continuing to fall by the wayside, the latest Google algorithm update and other improvements intend to tighten the search giant’s stranglehold on the industry. We explore Google’s most recent progressions, ranging from a broad Google algorithm update to new metrics and […]
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The newest digital updates are all about simplicity and immediacy – be it new Instagram features or front-page Google search changes, the major platforms are thinking about effortless functionality. This week we look at Google, who have updated their Knowledge Panel for musicians, as well as Instagram’s projected changes and the new Messenger platform that […]
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For so long, we’ve been told that less is more with regard to web design. Recent trends in the online sphere fly in the face of this notion, with the pragmatism of recent years seemingly replaced by bursts of colour and dynamic features. These 5 website tips are an ideal starting point for those looking […]
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We’ve all seen the writing on the wall. Social media reach through organic content has been on the wane for years, and the days of boundless business reach online without spending a cent are well and truly behind us. This week in social updates, we look at a detailed report that explains the slow disintegration […]
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