holiday season retail trends

Retail Trends Your Business Should Be Aware of this Holiday Season

We can’t believe it either, but Christmas is fast-approaching. When done right, Christmas provides businesses with the opportunity to gain more customers, make more sales and drastically improve brand awareness. The landscape of what works and what doesn’t when it comes to attracting customers is always changing – here are 4 retail trends that your […]

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mobile marketing

What Does the Future of Smartphones Mean for Marketing?

The iPhone X launched to the delight of Apple lovers on November 3, with some fans having queued for days to be the first to get their hands on the flagship model. Equipped with facial recognition technology, a 5.8 inch OLED display and a hefty price-tag, the X is sure to divide opinion and break […]

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SEO for Amazon

SEO for Amazon – Creating Keywords That Yield Better Results

Amazon can be a goldmine for clever marketers, but there are an abundance of people looking to make a dollar on the online shopping platform. In order to stand apart from the hordes, it is important you deploy keywords thoroughly and effectively to target your products. There are a different set of parameters for driving […]

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Facebook Rolls out ‘Explore Feed’ to Desktop

Facebook’s ‘Explore Feed’ is rolling out globally this week. Previously available on mobile devices in the main navigation, Explore Feed is now available for desktop users. According to TechCrunch, the expansion to desktop was first spotted (at least publicly) by Matt Navarra, who shared a screenshot of the Explore Feed on Twitter: Where do You […]

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marketing to millennials

The Decline of Television and Marketing to Millennials

A recent study by Omnicom Media Group revealed that 47% of those aged between 22 and 45 watch no content on traditional television. Instead, streaming and mobile platforms are rapidly gaining popularity, with smartphones overtaking television in 2016 as the most-used device among millennials. And among those millennials who do watch traditional television, viewership continues […]

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facebook insights

Part 1 – How to Use Facebook Insights to Your Advantage

With the launch of the new Facebook Analytics tool (which we will explore further in part 2), everyone is discussing Analytics; however, there is still value in Facebook Insights. Before we go into the new tool, here’s a recap of how your business can use Facebook Insights to your advantage. In this post, we have […]

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optus my business awards finalist

We’re Finalists in the Optus My Business Awards!

We’re proud to announce that we are finalists in the ‘Media Marketing and Advertising Business of the Year’ category of the 2017 Optus My Business Awards! The Optus My Business Awards are the longest-standing business awards program in Australia. These awards identify and acknowledge the achievements of Australia’s best business operators across 27 major categories. […]

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data driven blog posts

Data-Driven Blog Posts – 5 Crucial Steps for Better Engagement

Blogging is an imprecise science. You might find that your reader engagement and social shares vary greatly from post-to-post, and these figures don’t always reflect the quality of the work you’re producing. For bloggers looking for a new content strategy that can increase click-through rates and drive sales, it might be time to consider data-driven […]

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Young Entrepreneur Award Finalist

We’re Finalists in the 2017 Brisbane Young Entrepreneur Awards

We are pleased to announce that we are finalists in the 2017 Brisbane Young Entrepreneur Awards! This also means we are being considered for inclusion in Business News Australia’s ‘Top 40 under 40′ list. The Young Entrepreneur Award showcases Australia’s top business leaders under 40 – those who have built a thriving business, delivered innovation, led […]

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