This week, Facebook has released a new First-Party Cookie, Google Data Studio has come out of beta testing, Snapchat has released an array of e-commerce ad options and Google Plus is shutting down. Find out more below: Facebook Releases New First-Party Cookie Facebook follows in the steps of Google and Microsoft, allowing businesses to […]
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This week, Facebook and Google Ads have seen some big changes. Google Ads has released a controversial new update, and Facebook has renamed Facebook Canvas to Instant Experiences AND announced the ability to share links in stories. Find out more: Keywords with Same Meaning Included in Google Ads’ Exact Match Targeting Google Ads […]
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There have been some recent changes within the business side of Instagram, Facebook and Google. Instagram will be introducing its own shopping app (a new platform to run your e-commerce business), Facebook Ads has changed its metrics and Google is implementing a new function that will allow you to see the strength of your ads. […]
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Did you know that the Small Business Digital Grants Program is now open for applications? With this Program, Grants of up to $10,000 (matched by participants) are available to help small businesses purchase hardware, software or services that will enhance their digital capabilities. For example, this money could go towards optimising your website, receiving online payments or […]
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On the 1st of August, Google rolled out a new algorithm update (referred to as the ‘Medic Update’), which targets broad searches across the world. This was the third notable update to come in 2018, and many SEO experts are calling it the biggest update since Penguin in 2012. Google is referring to this […]
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We’re stoked to announce that Studio Culture is a finalist in the 2018 Brisbane Young Entrepreneur Awards! These awards recognise Brisbane’s most successful business founders under 40 – those who have built a successful business, delivered innovation and taken ideas to new heights. As a 2018 finalist, we are being considered for inclusion in Business News Australia’s exclusive […]
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After 6 months of preparation, Google’s Speed Update is now rolling out to all users. This change will only affect the mobile search rankings of the slowest websites on the internet. Google’s original announcement said that this update will “only affect a small percentage of queries.” However, they have since updated this to state “all […]
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Wondering which digital marketing updates you’ve missed this week? Don’t worry, we’ve got you covered. Read on to find out more about newly-editable Google Knowledge Panels, updates to Facebook’s transparency and new Google Search Console features that your business could find handy. Verified Google Users Can Now Edit Knowledge Panels For the first time, Google […]
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Facebook and Google have both rolled out some changes recently, and these changes could affect the way you run your marketing. AdWords has added new features that advertisers will find handy, and Facebook has announced that 1), it will punish businesses who receive negative customer feedback, and 2), that it is trialling video ads in messenger. […]
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For so long, getting your business on the front page of Google search was an absolute must for marketing. While this is still the case, you can showcase your business very effectively within Google search without needing users to actually visit your website. Google My Business users can make use of Google Posts, a free […]
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An Amazon GST change is set to be imposed, and the online retail giant is responding by blocking Australian access to its US platform. As of July 1 2018, overseas retailers will be required to collect GST on all purchases under $1000 made by Australian consumers. While the move has been projected to generate hundreds […]
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There is no doubt that Google AdWords rules the pay-per-click domain, but Bing Ads is looking to solidify its niche in the market through LinkedIn ad support. Elsewhere in digital, Instagram is allowing users to re-share stories after a personal mention and Facebook is looking to the future by getting rid of the underused ‘Trending’ […]
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