On the 1st of August, Google rolled out a new algorithm update (referred to as the ‘Medic Update’), which targets broad searches across the world. This was the third notable update to come in 2018, and many SEO experts are calling it the biggest update since Penguin in 2012. Google is referring to this […]
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We’re stoked to announce that Studio Culture is a finalist in the 2018 Brisbane Young Entrepreneur Awards! These awards recognise Brisbane’s most successful business founders under 40 – those who have built a successful business, delivered innovation and taken ideas to new heights. As a 2018 finalist, we are being considered for inclusion in Business News Australia’s exclusive […]
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After 6 months of preparation, Google’s Speed Update is now rolling out to all users. This change will only affect the mobile search rankings of the slowest websites on the internet. Google’s original announcement said that this update will “only affect a small percentage of queries.” However, they have since updated this to state “all […]
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Wondering which digital marketing updates you’ve missed this week? Don’t worry, we’ve got you covered. Read on to find out more about newly-editable Google Knowledge Panels, updates to Facebook’s transparency and new Google Search Console features that your business could find handy. Verified Google Users Can Now Edit Knowledge Panels For the first time, Google […]
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Facebook and Google have both rolled out some changes recently, and these changes could affect the way you run your marketing. AdWords has added new features that advertisers will find handy, and Facebook has announced that 1), it will punish businesses who receive negative customer feedback, and 2), that it is trialling video ads in messenger. […]
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For so long, getting your business on the front page of Google search was an absolute must for marketing. While this is still the case, you can showcase your business very effectively within Google search without needing users to actually visit your website. Google My Business users can make use of Google Posts, a free […]
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An Amazon GST change is set to be imposed, and the online retail giant is responding by blocking Australian access to its US platform. As of July 1 2018, overseas retailers will be required to collect GST on all purchases under $1000 made by Australian consumers. While the move has been projected to generate hundreds […]
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There is no doubt that Google AdWords rules the pay-per-click domain, but Bing Ads is looking to solidify its niche in the market through LinkedIn ad support. Elsewhere in digital, Instagram is allowing users to re-share stories after a personal mention and Facebook is looking to the future by getting rid of the underused ‘Trending’ […]
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We’re excited to announce that we are finalists in the 2018 Social Media Marketing Awards! These Awards, in conjunction with the Social Media Marketing Institute, were established to recognise excellence in social media and to highlight the work of talented social media marketers in the industry. We are finalists in the ‘Best Small Agency of […]
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The current Netflix juggernaut has been a long time in the making. Hatched from humble beginnings in 1997, the membership-based streaming service recently surpassed Disney as the number 1 media company in the USA. It’s commercial-free, always available and lets you indulge in lengthy binge sessions without a soul-crushing hangover – as a boredom-buster, it’s […]
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The major digital companies stay at the top of the pile through constant changes and improvements to their service. Facebook, Instagram and Google have all recently updated their offerings to the benefit of advertisers and users alike. This week we’ve taken a look at changes to the popular Instagram and Facebook Stories, as well as […]
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Our latest eBook delves into 15 of the most common marketing challenges businesses face and provides solutions to each one. Whether your business struggles with lead generation, SEO, social media, customer engagement or anything else, you’re sure to find some useful tips in our free download. Although there is no ‘one-size-fits-all’ solution to becoming a marketing guru, […]
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