5 Tips for Managing Marketing Spend in the New Financial Year

The 2018/19 financial year is fast approaching. For young businesses and start-ups, July 1 represents a clean slate with regard to marketing spend and promotional strategies. Not everything works the way we’d like when it comes to promoting a business. Persevering with an unsuccessful tactic can leave an unnecessary hole in your marketing budget and […]

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Online Communication Evolves: LinkedIn Introduces GIFs, While Messenger Trials an ‘Unsend’ Feature

Self-expression is a moving target in the digital age. Providers are scrambling to keep up with the latest online communication habits as they apply to both personal and professional usage. This week’s online updates concern direct messaging, with Facebook and LinkedIn both making surprising changes to their service. We also take a look at Google’s […]

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The Latest in Social Advertising: AdWords, Instagram and LinkedIn Improve Their Ad Potential

Major platforms are continuing to develop their social advertising capacity early in 2018, with a particular focus on delivering a simple user experience. These updates pertain to improvements and changes to online advertising. LinkedIn, Instagram and Google AdWords have integrated new ideas, while Facebook has stripped third-party access in an effort to rebuild user confidence. […]

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Blockchain Potential in Marketing: Why Businesses Need to Start Paying Attention

When you hear someone mention blockchain potential, you generally assume they are about to start talking (and keep talking) about cryptocurrencies such as BitCoin. It’s worth noting that  while blockchain has significant currency application, the technology is capable of revolutionising much more than just the financial sphere. When it comes to digital marketing, blockchain may […]

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Google Strengthens Their Service: New AdWords Performance Insights and a Google Algorithm Update

There is absolutely no doubt that Google rules online search in 2018. With competitors continuing to fall by the wayside, the latest Google algorithm update and other improvements intend to tighten the search giant’s stranglehold on the industry. We explore Google’s most recent progressions, ranging from a broad Google algorithm update to new metrics and […]

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