Designing your logos and selecting business colours can be an exciting aspect of starting a new enterprise, but there is a lot to consider. As consumers, our minds makes decisions almost instantaneously – you’ve got a couple of seconds to convey the purpose of your brand and make a positive impact. These tips for choosing […]
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You don’t stay dominant in the digital sphere without constant improvement – Twitter, Facebook, YouTube and Google have all sought to upgrade their offerings recently. The latest upgrades in digital focus on improving user metrics, penalising automation and general improvements to user experience. Twitter Targets Users with Multiple Accounts Twitter is working to underscore […]
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Copyright complaints have taken their toll on the trusty Google image search, with the search giant removing features in an effort to placate web publishers. Elsewhere Snapchat and Instagram have tweaked their offerings to regain lost users, while AMP integration stats show that users are demanding faster mobile pages. Google Image Search Altered to […]
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Have you recently wondered why your business posts on Facebook are not getting the response they used to? There’s a pretty simple answer. Facebook is a business, and a hugely successful one at that. In recent years the social media powerhouse has tweaked its algorithms to reduce the influence of organic reach. In doing so, […]
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We said in December that the mobile-first index would finally land in 2018, and it appears that forward-thinking digital companies are targeting mobile search improvements in a major way. Google’s AMP Stories will deliver breaking news and content in an interactive visual format. Elsewhere, Google Chrome has introduced in-built ad blocking software while Facebook is […]
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Hot cross buns and chocolate eggs are filling the shelves at your local supermarket, so that must mean that Easter is approaching. While Easter isn’t for everyone, businesses can effectively capitalise on the holiday cheer with a few simple measures. These 5 Easter marketing ideas can help drive sales and showcase the personality of your […]
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The latest social media and digital improvements have revolved around personalisation, and this week’s offerings are no different. Snapchat and Instagram continue to promote customisation on their respective platforms, while Amazon have launched a plugin that make audio blogs a possibility. We go over the finer points of these and other changes to explain how […]
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We have already seen major evolution in media platforms in early 2018, and the tech giants are showing no signs of slowing down. WhatsApp Business will soon be available in Australia, Google has granted users the power to silence annoying ads and Instagram will let you slap a sticker on your Story. All the updates […]
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Google Search Console has undergone a major overhaul. The free platform for website indexing has long been popular with webmasters, and this updated version boasts improved metrics and data options. We take you through the changes to Google Search Console, and explain how marketers can use the new platform to optimise visibility and boost SEO […]
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Online giants Google and YouTube have announced a series of search updates intended to enhance user experience in 2018. Youtube is imposing stricter criteria for content creators, while Google is introducing new search updates aimed at improving mobile page speeds, as well as an updated app for Google AdWords users. We take a closer look […]
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Last week we looked at some of the digital marketing news that may have passed you by over the holidays. For those still getting back up to speed after the break, here are a few more digital and social updates that will shape the early part of 2018. Facebook Feeds Will Prioritise ‘Meaningful Interactions’ In […]
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Christmas and the New Year have come and gone, and there are a host of social media updates you may have missed among the stress and the fuss. Google and Facebook have been particularly busy, rolling out updates aimed at streamlining and enhancing user experience. We take a deeper look into the digital and social […]
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