UX on the Rise in Digital Upgrades: User Metrics Streamlined by Facebook and YouTube

You don’t stay dominant in the digital sphere without constant improvement – Twitter, Facebook, YouTube and Google have all sought to upgrade their offerings recently. The latest upgrades in digital focus on improving user metrics, penalising automation and general improvements to user experience.   Twitter Targets Users with Multiple Accounts Twitter is working to underscore […]

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The Latest in Digital Evolution – Google Draws Inspiration from Instagram for AMP Stories

We said in December that the mobile-first index would finally land in 2018, and it appears that forward-thinking digital companies are targeting mobile search improvements in a major way. Google’s AMP Stories will deliver breaking news and content in an interactive visual format. Elsewhere, Google Chrome has introduced in-built ad blocking software while Facebook is […]

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Boost Your Holiday Sales with These 5 Easter Marketing Ideas

Hot cross buns and chocolate eggs are filling the shelves at your local supermarket, so that must mean that Easter is approaching. While Easter isn’t for everyone, businesses can effectively capitalise on the holiday cheer with a few simple measures. These 5 Easter marketing ideas can help drive sales and showcase the personality of your […]

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This Week in Social: Audio Blogs, Snapchat Lenses and Carousel Ads

The latest social media and digital improvements have revolved around personalisation, and this week’s offerings are no different. Snapchat and Instagram continue to promote customisation on their respective platforms, while Amazon have launched a plugin that make audio blogs a possibility. We go over the finer points of these and other changes to explain how […]

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Google Search Console Update: How Marketers Can Take Advantage

Google Search Console has undergone a major overhaul. The free platform for website indexing has long been popular with webmasters, and this updated version boasts improved metrics and data options. We take you through the changes to Google Search Console, and explain how marketers can use the new platform to optimise visibility and boost SEO […]

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Social and Search Updates: Google and YouTube Announce 2018 Changes

Online giants Google and YouTube have announced a series of search updates intended to enhance user experience in 2018. Youtube is imposing stricter criteria for content creators, while Google is introducing new search updates aimed at improving mobile page speeds, as well as an updated app for Google AdWords users. We take a closer look […]

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Sharing Is Caring – The Digital Marketing News You Need to Know

Last week we looked at some of the digital marketing news that may have passed you by over the holidays. For those still getting back up to speed after the break, here are a few more digital and social updates that will shape the early part of 2018.   Facebook Feeds Will Prioritise ‘Meaningful Interactions’ In […]

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Marketing and Social Media Updates You May Have Missed

Christmas and the New Year have come and gone, and there are a host of social media updates you may have missed among the stress and the fuss. Google and Facebook have been particularly busy, rolling out updates aimed at streamlining and enhancing user experience. We take a deeper look into the digital and social […]

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