Algorithm changes are part and parcel of the digital landscape, but few have been met with as much negative feedback as Instagram’s move away from chronological order in News Feeds. This week, we take a look at the tweak to Instagram feed order that the platform is pinning its hopes on. Elsewhere in digital, Google […]
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There is absolutely no doubt that Google rules online search in 2018. With competitors continuing to fall by the wayside, the latest Google algorithm update and other improvements intend to tighten the search giant’s stranglehold on the industry. We explore Google’s most recent progressions, ranging from a broad Google algorithm update to new metrics and […]
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The newest digital updates are all about simplicity and immediacy – be it new Instagram features or front-page Google search changes, the major platforms are thinking about effortless functionality. This week we look at Google, who have updated their Knowledge Panel for musicians, as well as Instagram’s projected changes and the new Messenger platform that […]
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For so long, we’ve been told that less is more with regard to web design. Recent trends in the online sphere fly in the face of this notion, with the pragmatism of recent years seemingly replaced by bursts of colour and dynamic features. These 5 website tips are an ideal starting point for those looking […]
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We’ve all seen the writing on the wall. Social media reach through organic content has been on the wane for years, and the days of boundless business reach online without spending a cent are well and truly behind us. This week in social updates, we look at a detailed report that explains the slow disintegration […]
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Designing your logos and selecting business colours can be an exciting aspect of starting a new enterprise, but there is a lot to consider. As consumers, our minds makes decisions almost instantaneously – you’ve got a couple of seconds to convey the purpose of your brand and make a positive impact. These tips for choosing […]
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You don’t stay dominant in the digital sphere without constant improvement – Twitter, Facebook, YouTube and Google have all sought to upgrade their offerings recently. The latest upgrades in digital focus on improving user metrics, penalising automation and general improvements to user experience. Twitter Targets Users with Multiple Accounts Twitter is working to underscore […]
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Copyright complaints have taken their toll on the trusty Google image search, with the search giant removing features in an effort to placate web publishers. Elsewhere Snapchat and Instagram have tweaked their offerings to regain lost users, while AMP integration stats show that users are demanding faster mobile pages. Google Image Search Altered to […]
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Have you recently wondered why your business posts on Facebook are not getting the response they used to? There’s a pretty simple answer. Facebook is a business, and a hugely successful one at that. In recent years the social media powerhouse has tweaked its algorithms to reduce the influence of organic reach. In doing so, […]
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We said in December that the mobile-first index would finally land in 2018, and it appears that forward-thinking digital companies are targeting mobile search improvements in a major way. Google’s AMP Stories will deliver breaking news and content in an interactive visual format. Elsewhere, Google Chrome has introduced in-built ad blocking software while Facebook is […]
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Hot cross buns and chocolate eggs are filling the shelves at your local supermarket, so that must mean that Easter is approaching. While Easter isn’t for everyone, businesses can effectively capitalise on the holiday cheer with a few simple measures. These 5 Easter marketing ideas can help drive sales and showcase the personality of your […]
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The latest social media and digital improvements have revolved around personalisation, and this week’s offerings are no different. Snapchat and Instagram continue to promote customisation on their respective platforms, while Amazon have launched a plugin that make audio blogs a possibility. We go over the finer points of these and other changes to explain how […]
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