Posts Categorized: Feature

The Netflix Business Model – How Marketing and Analytics Helped Make a Media Monster

The current Netflix juggernaut has been a long time in the making. Hatched from humble beginnings in 1997, the membership-based streaming service recently surpassed Disney as the number 1 media company in the USA. It’s commercial-free, always available and lets you indulge in lengthy binge sessions without a soul-crushing hangover – as a boredom-buster, it’s […]

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Retail Trends Your Business Should Be Aware of this Holiday Season

holiday season retail trends

We can’t believe it either, but Christmas is fast-approaching. When done right, Christmas provides businesses with the opportunity to gain more customers, make more sales and drastically improve brand awareness. The landscape of what works and what doesn’t when it comes to attracting customers is always changing – here are 4 retail trends that your […]

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What Does the Future of Smartphones Mean for Marketing?

The iPhone X launched to the delight of Apple lovers on November 3, with some fans having queued for days to be the first to get their hands on the flagship model. Equipped with facial recognition technology, a 5.8 inch OLED display and a hefty price-tag, the X is sure to divide opinion and break […]

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Facebook Rolls out ‘Explore Feed’ to Desktop

Facebook’s ‘Explore Feed’ is rolling out globally this week. Previously available on mobile devices in the main navigation, Explore Feed is now available for desktop users. According to TechCrunch, the expansion to desktop was first spotted (at least publicly) by Matt Navarra, who shared a screenshot of the Explore Feed on Twitter: Where do You […]

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Part 1 – How to Use Facebook Insights to Your Advantage

facebook insights

With the launch of the new Facebook Analytics tool (which we will explore further in part 2), everyone is discussing Analytics; however, there is still value in Facebook Insights. Before we go into the new tool, here’s a recap of how your business can use Facebook Insights to your advantage. In this post, we have […]

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We’re Finalists in the Optus My Business Awards!

optus my business awards finalist

We’re proud to announce that we are finalists in the ‘Media Marketing and Advertising Business of the Year’ category of the 2017 Optus My Business Awards! The Optus My Business Awards are the longest-standing business awards program in Australia. These awards identify and acknowledge the achievements of Australia’s best business operators across 27 major categories. […]

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Data-Driven Blog Posts – 5 Crucial Steps for Better Engagement

data driven blog posts

Blogging is an imprecise science. You might find that your reader engagement and social shares vary greatly from post-to-post, and these figures don’t always reflect the quality of the work you’re producing. For bloggers looking for a new content strategy that can increase click-through rates and drive sales, it might be time to consider data-driven […]

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