Posts Categorized: Medium Business

How to Market Your Business Online: A Guide

how to market your business online

Deciding how to market your business online is a critical step for all businesses looking to transition to the digital world. Simply moving your products or services online won’t do. You need a way to tell people you’ve moved online, and the tricky part is figuring out how.  Let Us Guide You As every business […]

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What Does the Future of Smartphones Mean for Marketing?

The iPhone X launched to the delight of Apple lovers on November 3, with some fans having queued for days to be the first to get their hands on the flagship model. Equipped with facial recognition technology, a 5.8 inch OLED display and a hefty price-tag, the X is sure to divide opinion and break […]

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The Decline of Television and Marketing to Millennials

marketing to millennials

A recent study by Omnicom Media Group revealed that 47% of those aged between 22 and 45 watch no content on traditional television. Instead, streaming and mobile platforms are rapidly gaining popularity, with smartphones overtaking television in 2016 as the most-used device among millennials. And among those millennials who do watch traditional television, viewership continues […]

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Part 1 – How to Use Facebook Insights to Your Advantage

facebook insights

With the launch of the new Facebook Analytics tool (which we will explore further in part 2), everyone is discussing Analytics; however, there is still value in Facebook Insights. Before we go into the new tool, here’s a recap of how your business can use Facebook Insights to your advantage. In this post, we have […]

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We’re Finalists in the Optus My Business Awards!

optus my business awards finalist

We’re proud to announce that we are finalists in the ‘Media Marketing and Advertising Business of the Year’ category of the 2017 Optus My Business Awards! The Optus My Business Awards are the longest-standing business awards program in Australia. These awards identify and acknowledge the achievements of Australia’s best business operators across 27 major categories. […]

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What You Need to Know About Instagram Stories Advertising

instagram stories advertising

What is Instagram Stories? Instagram Stories appear above user’s Instagram feeds and can only be viewed for 24 hours. Stories play continuously – i.e. they advance from one user’s story to the next in a slideshow format. Instagram Stories ads appear between users’ Stories and can only be seen on mobiles – they don’t appear […]

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BATTLE OF THE PLATFORMS: Snapchat Versus Instagram Stories!!

instagram versus snapchat

Nearly a year ago Instagram launched its version of Snapchat ‘stories’ and ever since it has been a battle of the platforms – Snapchat versus Instagram, who will win? To bring you up to date: Instagram, despite being late to the game, instantly had an advantage over Snapchat as it drew on individual accounts existing […]

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