Posts Categorized: Tips

How to Get More Facebook Engagement in 2019

2018 saw a decline in Facebook engagement (and therefore post reach) for all sorts of businesses, and marketers are working extra hard to find out the secrets to successful Facebook content. Recently, Buzzsumo looked at 777 million Facebook posts from 2018 to find the most engaging pages, brands and videos. What did their research show? […]

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The Latest in Digital: Controversial Google Ads Update, Facebook Canvas Now Instant Experiences & Links in Facebook Stories

This week, Facebook and Google Ads have seen some big changes. Google Ads has released a controversial new update, and Facebook has renamed Facebook Canvas to Instant Experiences AND announced the ability to share links in stories. Find out more:     Keywords with Same Meaning Included in Google Ads’ Exact Match Targeting Google Ads […]

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The Latest in Digital: Instagram’s Own Shopping App, Updated Facebook Ad Metrics & Google Ad Strength Indicator

There have been some recent changes within the business side of Instagram, Facebook and Google. Instagram will be introducing its own shopping app (a new platform to run your e-commerce business), Facebook Ads has changed its metrics and Google is implementing a new function that will allow you to see the strength of your ads. […]

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The Latest in Digital: AdWords Has New Features, Facebook Punishes Poor Feedback & Ads Are Coming to Messenger

Facebook and Google have both rolled out some changes recently, and these changes could affect the way you run your marketing. AdWords has added new features that advertisers will find handy, and Facebook has announced that 1), it will punish businesses who receive negative customer feedback, and 2), that it is trialling video ads in messenger. […]

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Don’t Let Poor Marketing Ruin Your Business – Download Our Free eBook!

free ebook download

  Our latest eBook delves into 15 of the most common marketing challenges businesses face and provides solutions to each one. Whether your business struggles with lead generation, SEO, social media, customer engagement or anything else, you’re sure to find some useful tips in our free download. Although there is no ‘one-size-fits-all’ solution to becoming a marketing guru, […]

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SEO Developments We Expect to See in 2018 – Part One

2018 SEO

As we near the end of 2017, we’ve started thinking about what will be in store for SEO in 2018. Here are 4 trends that we’ll be keeping an eye on to make sure we remain competitive in the new year (and long after that!): Link Building Will Emphasise Quality In 2018, we think it’s […]

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Retail Trends Your Business Should Be Aware of this Holiday Season

holiday season retail trends

We can’t believe it either, but Christmas is fast-approaching. When done right, Christmas provides businesses with the opportunity to gain more customers, make more sales and drastically improve brand awareness. The landscape of what works and what doesn’t when it comes to attracting customers is always changing – here are 4 retail trends that your […]

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What Does the Future of Smartphones Mean for Marketing?

The iPhone X launched to the delight of Apple lovers on November 3, with some fans having queued for days to be the first to get their hands on the flagship model. Equipped with facial recognition technology, a 5.8 inch OLED display and a hefty price-tag, the X is sure to divide opinion and break […]

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SEO for Amazon – Creating Keywords That Yield Better Results

SEO for Amazon

Amazon can be a goldmine for clever marketers, but there are an abundance of people looking to make a dollar on the online shopping platform. In order to stand apart from the hordes, it is important you deploy keywords thoroughly and effectively to target your products. There are a different set of parameters for driving […]

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