Posts Categorized: Facebook

New Feature Alert: Facebook Paid Online Events

facebook paid online events

With many small businesses being restricted in the ways they can make money, Facebook’s latest solution provides a creative way for creators to continue earning revenue online.  On the 15th of August, Facebook paid online events was released to allow educators, media publishers, creators and business owners the opportunity to monetize their online events. Small […]

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Facebook Shopping Mall Aids Small Business eCommerce

Facebook recently introduced Facebook “shops” in a plan to aid small businesses with their eCommerce initiatives. The Facebook shopping mall acts as a shortcut for retailers to sell products online without the need to create their own eCommerce website.  Throughout the pandemic, retailers have stepped away from brick-and-mortar stores in favour of the digital shopping […]

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How to Get More Facebook Engagement in 2019

2018 saw a decline in Facebook engagement (and therefore post reach) for all sorts of businesses, and marketers are working extra hard to find out the secrets to successful Facebook content. Recently, Buzzsumo looked at 777 million Facebook posts from 2018 to find the most engaging pages, brands and videos. What did their research show? […]

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The Latest in Digital: Instagram’s Own Shopping App, Updated Facebook Ad Metrics & Google Ad Strength Indicator

There have been some recent changes within the business side of Instagram, Facebook and Google. Instagram will be introducing its own shopping app (a new platform to run your e-commerce business), Facebook Ads has changed its metrics and Google is implementing a new function that will allow you to see the strength of your ads. […]

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THE LATEST IN DIGITAL: GOOGLE USERS CAN EDIT KNOWLEDGE PANELS, FB USERS CAN SEE ALL ADS A PAGE IS RUNNING & SEARCH CONSOLE ROLLS OUT NEW FEATURES

Wondering which digital marketing updates you’ve missed this week? Don’t worry, we’ve got you covered. Read on to find out more about newly-editable Google Knowledge Panels, updates to Facebook’s transparency and new Google Search Console features that your business could find handy. Verified Google Users Can Now Edit Knowledge Panels For the first time, Google […]

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The Latest in Digital: AdWords Has New Features, Facebook Punishes Poor Feedback & Ads Are Coming to Messenger

Facebook and Google have both rolled out some changes recently, and these changes could affect the way you run your marketing. AdWords has added new features that advertisers will find handy, and Facebook has announced that 1), it will punish businesses who receive negative customer feedback, and 2), that it is trialling video ads in messenger. […]

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Why Europe’s New Data Privacy Laws Will Change Digital Marketing Forever

The recent Cambridge Analytica scandal brought the issue of data privacy to the world’s attention, and many people didn’t like what they saw. In that case, personal information was easily obtained by third-party app developers, sparking concerns about the conduct of giant digital companies such as Facebook. Data privacy is of paramount importance in the […]

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