Posts Categorized: Uncategorized

Why Europe’s New Data Privacy Laws Will Change Digital Marketing Forever

The recent Cambridge Analytica scandal brought the issue of data privacy to the world’s attention, and many people didn’t like what they saw. In that case, personal information was easily obtained by third-party app developers, sparking concerns about the conduct of giant digital companies such as Facebook. Data privacy is of paramount importance in the […]

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Our Very Own Joe Fox Recognised at Queensland Young Achiever Awards!

The 2018 Queensland Young Achiever Awards were held on May 4 at Royal on the Park, where our Managing Director Joe Fox was recognised for his leadership at Studio Culture. Joe was named a Semi Finalist in the First National Real Estate Leadership Award, which intends to highlight ‘tenacity, dedication, passion, selflessness, and confidence’ in the […]

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Cambridge Analytica Scandal Sparks Data Privacy Changes to Facebook and Instagram

IMAGE: Sarah Grillo/Axios Data privacy is an age-old concern in the digital sphere. This week’s digital updates revolve around data privacy concerns for Facebook. The fallout from the Cambridge Analytica story is continuing to damage Facebook’s reputation, and the social giant is scrambling to regain the trust of billions of users worldwide. Having seen their […]

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UX on the Rise in Digital Upgrades: User Metrics Streamlined by Facebook and YouTube

You don’t stay dominant in the digital sphere without constant improvement – Twitter, Facebook, YouTube and Google have all sought to upgrade their offerings recently. The latest upgrades in digital focus on improving user metrics, penalising automation and general improvements to user experience.   Twitter Targets Users with Multiple Accounts Twitter is working to underscore […]

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The Latest in Digital Evolution – Google Draws Inspiration from Instagram for AMP Stories

We said in December that the mobile-first index would finally land in 2018, and it appears that forward-thinking digital companies are targeting mobile search improvements in a major way. Google’s AMP Stories will deliver breaking news and content in an interactive visual format. Elsewhere, Google Chrome has introduced in-built ad blocking software while Facebook is […]

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Boost Your Holiday Sales with These 5 Easter Marketing Ideas

Hot cross buns and chocolate eggs are filling the shelves at your local supermarket, so that must mean that Easter is approaching. While Easter isn’t for everyone, businesses can effectively capitalise on the holiday cheer with a few simple measures. These 5 Easter marketing ideas can help drive sales and showcase the personality of your […]

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This Week in Social: Audio Blogs, Snapchat Lenses and Carousel Ads

The latest social media and digital improvements have revolved around personalisation, and this week’s offerings are no different. Snapchat and Instagram continue to promote customisation on their respective platforms, while Amazon have launched a plugin that make audio blogs a possibility. We go over the finer points of these and other changes to explain how […]

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Google Search Console Update: How Marketers Can Take Advantage

Google Search Console has undergone a major overhaul. The free platform for website indexing has long been popular with webmasters, and this updated version boasts improved metrics and data options. We take you through the changes to Google Search Console, and explain how marketers can use the new platform to optimise visibility and boost SEO […]

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