Posts Categorized: Branding

Studio Culture Rebrand

Behind the Scenes You may have noticed that we’ve been a little bit quiet on social media and our blog lately, and it’s for good reason! Behind the scenes, our team has been hard at work developing a fresh Studio Culture brand, which we were able to launch earlier this month. Culture as a Value […]

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Form and Function: 5 Website Tips for Businesses in 2018

For so long, we’ve been told that less is more with regard to web design. Recent trends in the online sphere fly in the face of this notion, with the pragmatism of recent years seemingly replaced by bursts of colour and dynamic features. These 5 website tips are an ideal starting point for those looking […]

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Business Colours and Branding: 4 Tips for Building Your Brand Identity

Designing your logos and selecting business colours can be an exciting aspect of starting a new enterprise, but there is a lot to consider. As consumers, our minds makes decisions almost instantaneously – you’ve got a couple of seconds to convey the purpose of your brand and make a positive impact. These tips for choosing […]

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Boost Your Holiday Sales with These 5 Easter Marketing Ideas

Hot cross buns and chocolate eggs are filling the shelves at your local supermarket, so that must mean that Easter is approaching. While Easter isn’t for everyone, businesses can effectively capitalise on the holiday cheer with a few simple measures. These 5 Easter marketing ideas can help drive sales and showcase the personality of your […]

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Retail Trends Your Business Should Be Aware of this Holiday Season

holiday season retail trends

We can’t believe it either, but Christmas is fast-approaching. When done right, Christmas provides businesses with the opportunity to gain more customers, make more sales and drastically improve brand awareness. The landscape of what works and what doesn’t when it comes to attracting customers is always changing – here are 4 retail trends that your […]

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What Does the Future of Smartphones Mean for Marketing?

The iPhone X launched to the delight of Apple lovers on November 3, with some fans having queued for days to be the first to get their hands on the flagship model. Equipped with facial recognition technology, a 5.8 inch OLED display and a hefty price-tag, the X is sure to divide opinion and break […]

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The Decline of Television and Marketing to Millennials

marketing to millennials

A recent study by Omnicom Media Group revealed that 47% of those aged between 22 and 45 watch no content on traditional television. Instead, streaming and mobile platforms are rapidly gaining popularity, with smartphones overtaking television in 2016 as the most-used device among millennials. And among those millennials who do watch traditional television, viewership continues […]

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Data-Driven Blog Posts – 5 Crucial Steps for Better Engagement

data driven blog posts

Blogging is an imprecise science. You might find that your reader engagement and social shares vary greatly from post-to-post, and these figures don’t always reflect the quality of the work you’re producing. For bloggers looking for a new content strategy that can increase click-through rates and drive sales, it might be time to consider data-driven […]

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What You Need to Know About Instagram Stories Advertising

instagram stories advertising

What is Instagram Stories? Instagram Stories appear above user’s Instagram feeds and can only be viewed for 24 hours. Stories play continuously – i.e. they advance from one user’s story to the next in a slideshow format. Instagram Stories ads appear between users’ Stories and can only be seen on mobiles – they don’t appear […]

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Influencer marketing – idiotic trend or effective AF?

One of the most resurgent trends in contemporary marketing is what we call influencer marketing. It’s been around forever – think of every celebrity endorsement you’ve ever seen. It’s one of those things that’s ebbed and flowed in popularity, constantly going in and out of fashion. Today we’re exploring how to utilise influencers in your […]

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What Your Business Can Learn from the Beauty and the Beast Marketing Campaign

beauty and the beast poster

According to media-measurement firm ComScore, Disney’s latest Beauty and the Beast Movie generated nearly 130,000 new online conversations last week. According to the official Beauty and the Beast Twitter, the film is currently number one in the world. We don’t doubt that most of this success is due to the marketing efforts behind the release […]

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