Posts Categorized: Design

The Netflix Business Model – How Marketing and Analytics Helped Make a Media Monster

The current Netflix juggernaut has been a long time in the making. Hatched from humble beginnings in 1997, the membership-based streaming service recently surpassed Disney as the number 1 media company in the USA. It’s commercial-free, always available and lets you indulge in lengthy binge sessions without a soul-crushing hangover – as a boredom-buster, it’s […]

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Cambridge Analytica Scandal Sparks Data Privacy Changes to Facebook and Instagram

IMAGE: Sarah Grillo/Axios Data privacy is an age-old concern in the digital sphere. This week’s digital updates revolve around data privacy concerns for Facebook. The fallout from the Cambridge Analytica story is continuing to damage Facebook’s reputation, and the social giant is scrambling to regain the trust of billions of users worldwide. Having seen their […]

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Blockchain Potential in Marketing: Why Businesses Need to Start Paying Attention

When you hear someone mention blockchain potential, you generally assume they are about to start talking (and keep talking) about cryptocurrencies such as BitCoin. It’s worth noting that  while blockchain has significant currency application, the technology is capable of revolutionising much more than just the financial sphere. When it comes to digital marketing, blockchain may […]

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Form and Function: 5 Website Tips for Businesses in 2018

For so long, we’ve been told that less is more with regard to web design. Recent trends in the online sphere fly in the face of this notion, with the pragmatism of recent years seemingly replaced by bursts of colour and dynamic features. These 5 website tips are an ideal starting point for those looking […]

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Business Colours and Branding: 4 Tips for Building Your Brand Identity

Designing your logos and selecting business colours can be an exciting aspect of starting a new enterprise, but there is a lot to consider. As consumers, our minds makes decisions almost instantaneously – you’ve got a couple of seconds to convey the purpose of your brand and make a positive impact. These tips for choosing […]

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5 Ways to Create Effective Navigable Web Design

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Creating effective and strategic navigability in web-design is a shockingly underrated skill. Rendering content in an easily readable and navigable structure is fundamental to the success of a web design layout. If users are unable to find information timely and simply, you risk losing traction – and most importantly – potential consumers and/or clients for […]

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4 Free Tools To Test The Effectiveness Of Your Website

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In this interconnected day and age, it’s important for any Brisbane business to have a website, and one with good design at that. A good website is measurable by not only how it looks, but how successful it is at both drawing the attention of potential customers, and turning them into buyers. So how can […]

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A Quick Look at Website Designs Around the World

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Thanks to the Internet, our world is now smaller and more connected than ever. The cultural floodgates have burst open, and countries are now exposed to (and adopting) cultures from opposite sides of the world. Naturally, this has affected how websites around the world look and function. Do websites from different parts of the world […]

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