Posts Categorized: Social Media

Facebook Shopping Mall Aids Small Business eCommerce

Facebook recently introduced Facebook “shops” in a plan to aid small businesses with their eCommerce initiatives. The Facebook shopping mall acts as a shortcut for retailers to sell products online without the need to create their own eCommerce website.  Throughout the pandemic, retailers have stepped away from brick-and-mortar stores in favour of the digital shopping […]

Read more

Emoji Marketing: A Foolproof Guide

Emoji marketing is a simple way to craft a memorable message. They help to create a friendly and personable brand identity and position your audience to see you as, well, human.  People process visual images 60,000 times faster than plain text, so emojis can help you get your messages across quickly (without overwhelming your audience […]

Read more

The Most Important Instagram Update in Years Is Rolling Out!

Studio-culture-blog-56

  Image credit: Instagram What’s the Update! Instagram is currently rolling out an in-app checkout feature that allows users to make a purchase without leaving the app. Currently, this feature is only available for 23 major brands, including Adidas, Burberry, Dior and MAC Cosmetics. This feature – which costs brands an undisclosed fee – will […]

Read more

How to Get More Facebook Engagement in 2019

2018 saw a decline in Facebook engagement (and therefore post reach) for all sorts of businesses, and marketers are working extra hard to find out the secrets to successful Facebook content. Recently, Buzzsumo looked at 777 million Facebook posts from 2018 to find the most engaging pages, brands and videos. What did their research show? […]

Read more

The Latest in Digital: Controversial Google Ads Update, Facebook Canvas Now Instant Experiences & Links in Facebook Stories

This week, Facebook and Google Ads have seen some big changes. Google Ads has released a controversial new update, and Facebook has renamed Facebook Canvas to Instant Experiences AND announced the ability to share links in stories. Find out more:     Keywords with Same Meaning Included in Google Ads’ Exact Match Targeting Google Ads […]

Read more

The Latest in Digital: Instagram’s Own Shopping App, Updated Facebook Ad Metrics & Google Ad Strength Indicator

There have been some recent changes within the business side of Instagram, Facebook and Google. Instagram will be introducing its own shopping app (a new platform to run your e-commerce business), Facebook Ads has changed its metrics and Google is implementing a new function that will allow you to see the strength of your ads. […]

Read more

THE LATEST IN DIGITAL: GOOGLE USERS CAN EDIT KNOWLEDGE PANELS, FB USERS CAN SEE ALL ADS A PAGE IS RUNNING & SEARCH CONSOLE ROLLS OUT NEW FEATURES

Wondering which digital marketing updates you’ve missed this week? Don’t worry, we’ve got you covered. Read on to find out more about newly-editable Google Knowledge Panels, updates to Facebook’s transparency and new Google Search Console features that your business could find handy. Verified Google Users Can Now Edit Knowledge Panels For the first time, Google […]

Read more

The Latest in Digital: AdWords Has New Features, Facebook Punishes Poor Feedback & Ads Are Coming to Messenger

Facebook and Google have both rolled out some changes recently, and these changes could affect the way you run your marketing. AdWords has added new features that advertisers will find handy, and Facebook has announced that 1), it will punish businesses who receive negative customer feedback, and 2), that it is trialling video ads in messenger. […]

Read more

Why the Amazon GST Changes Represent a Win for Local Retailers

An Amazon GST change is set to be imposed, and the online retail giant is responding by blocking Australian access to its US platform. As of July 1 2018, overseas retailers will be required to collect GST on all purchases under $1000 made by Australian consumers. While the move has been projected to generate hundreds […]

Read more