Posts Categorized: Content Marketing

How to Get More Facebook Engagement in 2019

2018 saw a decline in Facebook engagement (and therefore post reach) for all sorts of businesses, and marketers are working extra hard to find out the secrets to successful Facebook content. Recently, Buzzsumo looked at 777 million Facebook posts from 2018 to find the most engaging pages, brands and videos. What did their research show? […]

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THE LATEST IN DIGITAL: GOOGLE USERS CAN EDIT KNOWLEDGE PANELS, FB USERS CAN SEE ALL ADS A PAGE IS RUNNING & SEARCH CONSOLE ROLLS OUT NEW FEATURES

Wondering which digital marketing updates you’ve missed this week? Don’t worry, we’ve got you covered. Read on to find out more about newly-editable Google Knowledge Panels, updates to Facebook’s transparency and new Google Search Console features that your business could find handy. Verified Google Users Can Now Edit Knowledge Panels For the first time, Google […]

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Why the Amazon GST Changes Represent a Win for Local Retailers

An Amazon GST change is set to be imposed, and the online retail giant is responding by blocking Australian access to its US platform. As of July 1 2018, overseas retailers will be required to collect GST on all purchases under $1000 made by Australian consumers. While the move has been projected to generate hundreds […]

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The Netflix Business Model – How Marketing and Analytics Helped Make a Media Monster

The current Netflix juggernaut has been a long time in the making. Hatched from humble beginnings in 1997, the membership-based streaming service recently surpassed Disney as the number 1 media company in the USA. It’s commercial-free, always available and lets you indulge in lengthy binge sessions without a soul-crushing hangover – as a boredom-buster, it’s […]

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Why Europe’s New Data Privacy Laws Will Change Digital Marketing Forever

The recent Cambridge Analytica scandal brought the issue of data privacy to the world’s attention, and many people didn’t like what they saw. In that case, personal information was easily obtained by third-party app developers, sparking concerns about the conduct of giant digital companies such as Facebook. Data privacy is of paramount importance in the […]

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5 Tips for Managing Marketing Spend in the New Financial Year

The 2018/19 financial year is fast approaching. For young businesses and start-ups, July 1 represents a clean slate with regard to marketing spend and promotional strategies. Not everything works the way we’d like when it comes to promoting a business. Persevering with an unsuccessful tactic can leave an unnecessary hole in your marketing budget and […]

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The Latest in Social Advertising: AdWords, Instagram and LinkedIn Improve Their Ad Potential

Major platforms are continuing to develop their social advertising capacity early in 2018, with a particular focus on delivering a simple user experience. These updates pertain to improvements and changes to online advertising. LinkedIn, Instagram and Google AdWords have integrated new ideas, while Facebook has stripped third-party access in an effort to rebuild user confidence. […]

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