Posts Categorized: Digital Marketing

Studio Culture Is One of the Top 100 Coolest Companies in Aus!

Studio Culture has been listed in the Top 100 Coolest Companies in Australia, as part of Anthill Magazine’s 14th Annual Cool Company Awards! (Yes, mum, we know you knew all along.) Maintaining a fantastic company culture is one of our top priorities, so we’re stoked that Studio Culture stood out amongst 700 nominations and several hundred applications. […]

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The Latest in Digital: LinkedIn Campaign Manager, Pinterest Carousel Ads & Google AdSense Policy Updates

  LinkedIn Overhauling Campaign Manager for Easier Advertising Experience LinkedIn is currently overhauling the campaign creation process, with the goal of making advertising on the platform easier. The company has announced a public beta release of ‘Objective-Based Advertising in Campaign Manager,’ which will set the scene for further changes coming next year. The overhaul is focussing […]

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The Latest in Digital: Controversial Google Ads Update, Facebook Canvas Now Instant Experiences & Links in Facebook Stories

This week, Facebook and Google Ads have seen some big changes. Google Ads has released a controversial new update, and Facebook has renamed Facebook Canvas to Instant Experiences AND announced the ability to share links in stories. Find out more:     Keywords with Same Meaning Included in Google Ads’ Exact Match Targeting Google Ads […]

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What You Need to Know About Google’s Latest Update

  On the 1st of August, Google rolled out a new algorithm update (referred to as the ‘Medic Update’), which targets broad searches across the world. This was the third notable update to come in 2018, and many SEO experts are calling it the biggest update since Penguin in 2012. Google is referring to this […]

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THE LATEST IN DIGITAL: GOOGLE USERS CAN EDIT KNOWLEDGE PANELS, FB USERS CAN SEE ALL ADS A PAGE IS RUNNING & SEARCH CONSOLE ROLLS OUT NEW FEATURES

Wondering which digital marketing updates you’ve missed this week? Don’t worry, we’ve got you covered. Read on to find out more about newly-editable Google Knowledge Panels, updates to Facebook’s transparency and new Google Search Console features that your business could find handy. Verified Google Users Can Now Edit Knowledge Panels For the first time, Google […]

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The Latest in Digital: AdWords Has New Features, Facebook Punishes Poor Feedback & Ads Are Coming to Messenger

Facebook and Google have both rolled out some changes recently, and these changes could affect the way you run your marketing. AdWords has added new features that advertisers will find handy, and Facebook has announced that 1), it will punish businesses who receive negative customer feedback, and 2), that it is trialling video ads in messenger. […]

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Why the Amazon GST Changes Represent a Win for Local Retailers

An Amazon GST change is set to be imposed, and the online retail giant is responding by blocking Australian access to its US platform. As of July 1 2018, overseas retailers will be required to collect GST on all purchases under $1000 made by Australian consumers. While the move has been projected to generate hundreds […]

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Studio Culture Are Finalists for the 2018 Social Media Marketing Awards!

We’re excited to announce that we are finalists in the 2018 Social Media Marketing Awards! These Awards, in conjunction with the Social Media Marketing Institute, were established to recognise excellence in social media and to highlight the work of talented social media marketers in the industry. We are finalists in the ‘Best Small Agency of […]

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The Netflix Business Model – How Marketing and Analytics Helped Make a Media Monster

The current Netflix juggernaut has been a long time in the making. Hatched from humble beginnings in 1997, the membership-based streaming service recently surpassed Disney as the number 1 media company in the USA. It’s commercial-free, always available and lets you indulge in lengthy binge sessions without a soul-crushing hangover – as a boredom-buster, it’s […]

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