Posts Categorized: Google

What Are Local Services Ads & What Do They Mean for Your Business?

Local services ads

Google is currently rolling out Local Services Ads (LSAs). Currently, these ads are only available in Canada and the United States – although they will be coming to Australia this year. To keep up to date with Local Services in your area, check the business eligibility on the LSA signup page. What Are Local Services […]

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What You Need to Know About Google’s Latest Update

  On the 1st of August, Google rolled out a new algorithm update (referred to as the ‘Medic Update’), which targets broad searches across the world. This was the third notable update to come in 2018, and many SEO experts are calling it the biggest update since Penguin in 2012. Google is referring to this […]

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Google Speed Update Rolling out to All Users

After 6 months of preparation, Google’s Speed Update is now rolling out to all users. This change will only affect the mobile search rankings of the slowest websites on the internet. Google’s original announcement said that this update will “only affect a small percentage of queries.” However, they have since updated this to state “all […]

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THE LATEST IN DIGITAL: GOOGLE USERS CAN EDIT KNOWLEDGE PANELS, FB USERS CAN SEE ALL ADS A PAGE IS RUNNING & SEARCH CONSOLE ROLLS OUT NEW FEATURES

Wondering which digital marketing updates you’ve missed this week? Don’t worry, we’ve got you covered. Read on to find out more about newly-editable Google Knowledge Panels, updates to Facebook’s transparency and new Google Search Console features that your business could find handy. Verified Google Users Can Now Edit Knowledge Panels For the first time, Google […]

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The Latest in Digital: AdWords Has New Features, Facebook Punishes Poor Feedback & Ads Are Coming to Messenger

Facebook and Google have both rolled out some changes recently, and these changes could affect the way you run your marketing. AdWords has added new features that advertisers will find handy, and Facebook has announced that 1), it will punish businesses who receive negative customer feedback, and 2), that it is trialling video ads in messenger. […]

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The Latest AdWords Updates – Google Launches New Interface and Improves Analysis

Google’s popular pay-per-click advertising service is going through changes. The search giant is constantly searching for ways to streamline their service, and the recent launch of a new interface allows users to focus on the most important metrics without unnecessary distraction. We have detailed the latest AdWords updates and improvements, as well as outlined the […]

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The Latest Online Innovations: Google Strives for Audio Search While Snapchat Introduces AR Gaming

The way we use the Internet changes rapidly, and the platforms that facilitate our online experience are often scrambling to find new ways to keep users engaged. The latest digital innovations relate to audio search and interacting with friends. Snapchat are trying their hand at augmented reality gaming, while Google are offering a Chrome update […]

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Cambridge Analytica Scandal Sparks Data Privacy Changes to Facebook and Instagram

IMAGE: Sarah Grillo/Axios Data privacy is an age-old concern in the digital sphere. This week’s digital updates revolve around data privacy concerns for Facebook. The fallout from the Cambridge Analytica story is continuing to damage Facebook’s reputation, and the social giant is scrambling to regain the trust of billions of users worldwide. Having seen their […]

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