Posts Categorized: Google updates

What Are Local Services Ads & What Do They Mean for Your Business?

Local services ads

Google is currently rolling out Local Services Ads (LSAs). Currently, these ads are only available in Canada and the United States – although they will be coming to Australia this year. To keep up to date with Local Services in your area, check the business eligibility on the LSA signup page. What Are Local Services […]

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The Latest in Digital: LinkedIn Campaign Manager, Pinterest Carousel Ads & Google AdSense Policy Updates

  LinkedIn Overhauling Campaign Manager for Easier Advertising Experience LinkedIn is currently overhauling the campaign creation process, with the goal of making advertising on the platform easier. The company has announced a public beta release of ‘Objective-Based Advertising in Campaign Manager,’ which will set the scene for further changes coming next year. The overhaul is focussing […]

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The Latest in Digital: Controversial Google Ads Update, Facebook Canvas Now Instant Experiences & Links in Facebook Stories

This week, Facebook and Google Ads have seen some big changes. Google Ads has released a controversial new update, and Facebook has renamed Facebook Canvas to Instant Experiences AND announced the ability to share links in stories. Find out more:     Keywords with Same Meaning Included in Google Ads’ Exact Match Targeting Google Ads […]

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The Latest in Digital: Instagram’s Own Shopping App, Updated Facebook Ad Metrics & Google Ad Strength Indicator

There have been some recent changes within the business side of Instagram, Facebook and Google. Instagram will be introducing its own shopping app (a new platform to run your e-commerce business), Facebook Ads has changed its metrics and Google is implementing a new function that will allow you to see the strength of your ads. […]

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What You Need to Know About Google’s Latest Update

  On the 1st of August, Google rolled out a new algorithm update (referred to as the ‘Medic Update’), which targets broad searches across the world. This was the third notable update to come in 2018, and many SEO experts are calling it the biggest update since Penguin in 2012. Google is referring to this […]

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Google Speed Update Rolling out to All Users

After 6 months of preparation, Google’s Speed Update is now rolling out to all users. This change will only affect the mobile search rankings of the slowest websites on the internet. Google’s original announcement said that this update will “only affect a small percentage of queries.” However, they have since updated this to state “all […]

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THE LATEST IN DIGITAL: GOOGLE USERS CAN EDIT KNOWLEDGE PANELS, FB USERS CAN SEE ALL ADS A PAGE IS RUNNING & SEARCH CONSOLE ROLLS OUT NEW FEATURES

Wondering which digital marketing updates you’ve missed this week? Don’t worry, we’ve got you covered. Read on to find out more about newly-editable Google Knowledge Panels, updates to Facebook’s transparency and new Google Search Console features that your business could find handy. Verified Google Users Can Now Edit Knowledge Panels For the first time, Google […]

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The Latest AdWords Updates – Google Launches New Interface and Improves Analysis

Google’s popular pay-per-click advertising service is going through changes. The search giant is constantly searching for ways to streamline their service, and the recent launch of a new interface allows users to focus on the most important metrics without unnecessary distraction. We have detailed the latest AdWords updates and improvements, as well as outlined the […]

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